Workshop: Værdiskabelse gennem design

Location: SP 208

We would like to invite you to participate in a workshop at CBS on design management and especially how companies can explore and exploit design to improve their competitiveness.

Today, design is not only an add-on to a product, but a process to develop new and innovative products and solutions.

Thus, we think the workshop is relevant for your company since design is an important component of your business strategy or could be in the future.

We have initiated a small series of workshops for managers (CEOs, innovation managers, marketing managers). The workshops are organised by the department of Operations Management (CBS) and supported by the CBS Competitiveness Platform.

We invite you to represent you/your company with one or more attendants. The workshops will have academic presentations and good time for mutual exchange of experiences among the companies. Furthermore, the workshop includes debates on how innovators and managers can address challenges to improve their competitiveness. The workshops will address some important questions:

• How does design add value?
• How do managers manage it?
• How can managers use value in design to develop new products and present them to compete globally?
• Can value be used to extend the product life cycle of existing products and present them in new markets?
• The relevance of close collaboration between design and production facilities to maintain competitiveness on a global market?
• The role of the different stakeholders in the process?

There will be four workshops in 2014, two in summer and two in autumn.

Program