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New piece on: How to Balance like an Academic
88, https://doi.org/10.1016/j.indmarman.2020.03.002... -
New piece on: How Reviewers Really Judge Manuscripts
91, https://doi.org/10.1016/j.indmarman.2020.04... -
New piece on: How Authors Really Frame a Top Manuscript
92, https://doi.org/10.1016/j.indmarman.2020.04.004... -
New piece on: How to Guide Your Ph.D. Students
93, https://doi.org/10.1016/j.indmarman.2020.04... -
Expression of Interest: Two Ph.D. Positions
At this time, you could visit https://www.cbs.dk/en/research/departments-and-centres/department-of-marketing/vacancies where you will see what your application likely should include... -
CBS recognized as Top International University for Professional Sales Education
Not surprisingly, companies are eager to hire our students.” The new 2021 Annual is live at https://salesfoundation.org/news/sefannual/. On this webpage you can choose to view/download the digital edition and/or the traditional PDF.For more information about the CBS MSc. in Sales Management, please use this link... -
Publication on Social Media Brand Engagement
Instead, the findings suggest that to maximize brand performance on social media platforms, companies should also encourage engagement variety.The paper is co-authored by Tobias Schäfers, Tomas Falk, who is a professor of Marketing at Aalto University in Finland, Ashish Kumar, Senior Lecturer at RMIT University Melbourne in Australia, and Julia Schamari, Chief Operating Officer at Make Relations in Frankfurt, Germany... -
Let's not waste food!
The guidelines can be found here: https://pub.norden.org/nord2022-020/#The project partners included Kaunas University of Technology Food Institute, Natural Resources Institute Finland (LUKE), Anthropos, and Copenhagen Business School... -
New article: Gender-based influences in product choice
The findings offer important insight for interventions that enable consumers in realizing that even seemingly trivial individual actions can have a meaningful impact on a greater cause.The article is open-access and you can read the full version here:https://doi.org/10.1002/jcpy... -
An IB study, “Geographical reconfiguration in global value chains: Search within limited space?” is published as an Open Access article in Global Strategy Journal
Co-authored by Bent Petersen...