Inaugural Industrial Marketing Management Summit

On January 24-26, the inaugural Industrial Marketing Management Summit took place at Copenhagen Business School. This summit focused on recent advances in theory and practice within global industrial and business-to-business marketing. The summit continues, and builds upon, the proud traditions of Industrial Marketing Management. The summit started with a welcome and an informal reception followed by a dinner. The presentation and discussion of papers took place the following two days. The aim of the summit is to offer a platform for debating (as opposed to writing and reading) current theory and practice challenges and their solutions. We wish to establish an interactive format enabling academia to develop and discuss thought leadership thereby developing solutions for society.

The summit was informal in its form, with an emphasis on discussion on how to improve papers so that they could be ready for inclusion in a special issue of Industrial Marketing Management. The format therefore was more of discussion than presentation, leaving time for extensive feedback to the author(s). After the summit, selected papers now will be double-blind reviewed along the lines of the journal’s reviewing policy; and papers that pass this double-blind reviewing process will be published in a special issue of Industrial Marketing Management.

We were very excited about this summit and hope to see the summit as an annual event. For this inaugural summit, we had 32 papers and 49 participants from around the world.

This inaugural Industrial Marketing Management Summit was organized by Adam Lindgreen, Tony Di Benedetto, Jens Geersbro, Thomas Ritter, and Mogens Bjerre. We are grateful for the financial support from Industrial Marketing Management and CBS Competitiveness.