Department of Marketing

ahcmarktg

Department of Marketing

Anna-Bertha Heeris
Christensen
Assistant professor
,
PHD


Room: SOL/C3.20
Tel:
+4538152106
E-mail: ahc.marktg@cbs.dk
anna-bertha
Presentation

Dr. Anna-Bertha Heeris Christensen holds a Ph.D. in Marketing from Copenhagen Business School. Anna-Bertha does research in the liminal space between consumption, production and work within the digital context. Building on sociological foundations Anna-Bertha specializes in Influencer Marketing and the ethicality of commercializing humans.

Primary research areas

Anna-Bertha’s key research areas are human branding, influencer marketing, ethics and qualitative methods.

Administrative tasks


Social media
Link to this homepage
www.cbs.dk/en/staff/ahcmarktg
Courses


Supervision


Other teaching activities


Selected publications

Christensen, A. B. H. (2022). Conflicts and Challenges in Practices of Commercializing Humans: An Ethnographic Study of Influencer Marketing Work.

Christensen, A. B. H., Gyrd-Jones, R., & Beverland, M. B. (2020). Digital Exploitation through Emotional Labour: The Work-practices of Influencers.

Erz, A., & Heeris Christensen, A. B. (2018). Transforming consumers into brands: Tracing transformation processes of the practice of blogging. Journal of Interactive Marketing, 43(1), 69-82.

 

Publications sorted by:
2024
Anna-Bertha Heeris Christensen; Richard Gyrd-Jones; Michael B. Beverland / Dialectical Emotional Labour in Digital Person-Branding : The Case of Digital Influencers.
In: Organization Studies, Vol. 45, No. 4, 4.2024, p. 571-591
Journal article > peer review
Anna-Bertha Heeris Christensen; Antonia Erz; Sylvia von Wallpach / Managing Person-brands in the Digital Age
Abstract from Brand Camp 6, 2024
Conference abstract for conference
Richard Gyrd-Jones; Anna-Bertha Heeris Christensen / Psycho-political Branding : A New Era of Subjectivized Brands.
Paper presented at 17th Global Brand Conference, 2024
Paper > peer review
2022
Anna-Bertha Heeris Christensen / Conflicts and Challenges in Practices of Commercializing Humans : An Ethnographic Study of Influencer Marketing Work.
Frederiksberg : Copenhagen Business School [Phd] 2022, 165 p. (PhD Series, No. 37.2022)
PhD thesis
2020
Anna-Bertha Heeris Christensen; Richard Gyrd-Jones; Michael B. Beverland / Digital Exploitation through Emotional Labour : The Work-practices of Influencers.
Paper presented at 36th EGOS Colloquium 2020, 2020
Paper > peer review
2018
Antonia Erz; Anna-Bertha Heeris Christensen / Transforming Consumers Into Brands : Tracing Transformation Processes of the Practice of Blogging.
In: Journal of Interactive Marketing, Vol. 43, No. 3, 8.2018, p. 69-82
Journal article > peer review
2016
Antonia Erz; Richard Gyrd-Jones; Anna-Bertha Heeris Christensen / “I Blog so I Become” : Studying the Transformational Power of Fashion Blogging on Consumer Bloggers’ Self-concepts.
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
Academic Interests


Outside activities

No outside activities to report