cvmarktg
Department of Marketing
Claus
Varnes
Associate professor
Room:
SOL/D3.31
Tel:
+4538152473
E-mail:
cv.marktg@cbs.dk
Presentation
Claus J. Varnes is an Associate Professor of Marketing and Innovation at the Department of Marketing. After almost ten years with a career in different companies and consultancies, he entered academia in 2001. Claus received his B.Sc. from Arhus School of Business, his M.Sc., and Ph.D. from Copenhagen Business School.
As an educator and innovation strategist, he cooperates - with industry on research, teaching, and dissemination. Claus was until 2013 partner in a consulting company on innovation management (Stage-Gate.EU/U3). Claus is a committed lecturer and teaches MSc-students and executives. He advises EMBA-, MSc, and PhD-students, undertake work as an independent consultant, design, and teach customized seminars for companies.
Primary research areas
Claus' research focus is on the strategic management of innovation and entrepreneurial activities in an area between market/customer, strategy, and process. He is a student of complexity and works by opening up the black box of management tools for strategic innovation management within this space. Claus use theories from sociology and organizational theory to study the practices of management tools in terms of, e.g., identifying the dilemmas, paradoxes, but also solutions. Both qualitative and quantitative methods. He generally believes that a key to competitiveness resides not only in the design of the management tools but also in how they are performed and become activated in an organizational setting.
Current projects include
- A study of the electric vehicles from 1895-1907 based on an idea of the market as a network. The research shows the role of anti-innovations influenced that the gasoline vehicle became the winner.
- A survey of decision-criteria for use in portfolio management, claiming that they are boundary objects. The study shows that competitiveness has a shared ground but also differences.
- An inquiry into value-in-use and value creation in the sharing economy, two cases are explored with longitudinal interviews.
- A study of external ambidexterity with a Deleuzian analysis. How can the cooperation between a small start-up be influenced by the bureaucracy of the large company with who they cooperate?
- Decisions as talk-in-interaction. I am opening up the black box of strategy meetings on resoruce allocations by investigating types of conversations and words.
New projects
New projects on the way is an analysis of all different innovation processes and how they integrate or differentiate, the bureaucracy of Agile approaches, and organizations as narratives.
- An analysis of all different innovation processes and how they integrate or differentiate
- Customer driven innovation (Agile approaches)
- Organizations as narratives.
- Business cases
Cluster involvement
- As part of the design cluster in the CBS Department of Marketing, we are studying what constitutes a 'classic.'
- As a member of the business-to-business group, I am studying promises to customers and how this effects portfolio management of innovation projects.
- As part of the digital cluster, I am interested in understanding the intended and unintentional effects of algorithms and whether they can identify customer needs for innovation.
Administrative tasks
- Head of HD Sales and Marketing
- Course coordination (see below)
- Representative in the Education Dean’s project on evaluation of the evaluation system of teachers
Social media
Link to this homepage
www.cbs.dk/en/staff/cvmarktg