ekmarktg
Department of Marketing
![ek ek](https://www.cbs.dk/files/cbs.dk/styles/medium/public/ebru_kuzgun_marktg_0.jpg?itok=Orj8gq6J)
I hold Marie Skłodowska-Curie Actions (MSCA) postdoctoral fellowship granted by European Union. In this project, I investigate customer-care avatars used in chatbot communications. Avatars are virtual humanlike characters with anthropomorphic appearances, adopted by companies to provide humanness to AI-managed chatbot communications. In this realm, I analyze the effects of various physical and behavioral dimensions of avatars on consumer responses.
I received my M.Sc. degree from Copenhagen Business School in 2012 and Ph.D. degree from Boğaziçi University (Istanbul) in 2020. My primary research interests are service marketing, consumer behavior in digital media, and consumer interactions with artificial intelligence technologies such as service robots, avatars, and chatbots.
- Human interactions with artificial intelligence, service robots, avatars, and chatbots
- Consumer behaviour in social media
- Digital Marketing
- Service research
- Value creation
In: Promoting Value Creation Through Organizational Effectiveness and Development. ed. /Thais González-Torres; José-Luis Rodríguez-Sánchez. Hershey, PA : IGI global 2024, p. 68-89
In: Services Marketing Quarterly, Vol. 44, No. 4, 2023, p. 251-276
In: Journal of Retailing and Consumer Services, Vol. 70, 1.2023
In: Journal of Vacation Marketing, Vol. 28, No. 4, 10.2022, p. 510-523
In: Book of Abstracts: 28th Recent Advances in Retailing & Services Science Conference. . ed. /Soora Rasouli; Harry Timmermans. Baveno 2022, 1 p., p. 9
In: Proceedings of the European Marketing Academy: EMAC 2021 Annual Conference. : European Marketing Academy. EMAC 2021
In: IRSSM-9 Symposium Proceedings: International Research Symposium in Service Management. September 2018, Ljubljana, Slovenia. . ed. /Urša Švegl. Ljubljana : Faculty of Economics, University of Ljubljana 2018
In: Proceedings of 11th Annual London Business Research ConferenceEngland7.2016
In: Procedia - Social and Behavioral Sciences, Vol. 207, 2015, p. 242-251
In: PASOS. Revista de Turismo y Patrimonio Cultural, Vol. 8, No. 3, 2010, p. 27-37