Department of Marketing

fkmarktg

Department of Marketing

  • Center for Tourism and Hospitality Management (THM)
Florian
Kock
Professor
,
CENTER DIRECTOR, PhD


Room: SOL/D3.38
Tel:
+4538152126
E-mail: fk.marktg@cbs.dk
florian
Presentation

Florian is Professor of Tourism Management and director of the Center for Tourism and Hospitality Management (THM) at CBS. He is a behavioral scientist who uses psychology, biology and marketing insights to understand and improve human behavior in one the biggest and most complex industries: tourism and hospitality (travel and mobility, leisure, hotels, restaurants, events, sports). Florian seeks to advance managerial practice by collaborating with the tourism and hospitality sector through large-scale funded projects. Enabled by the Carlsberg Foundation, Florian is currently leading a research project with two postdocs, examining the meaning and value of coolness for business and society, with a focus on cool cities, personalities, and sustainable consumption behavior.


In his research, Florian strives to help managers, students, and researchers to understand the needs, feelings, and behaviors of tourists, guests and consumers, with the goal of creating better and more sustainable experiences. His research appears in the leading international journals, has been recognized with international and national awards (Tietgen Award 2022 or Desmond Slattery Award 2018) and is featured in media outlets (FAZ, DIE ZEIT, Politiken, DR, TV2). Florian serves on the editorial boards of the discipline's premier journals and as a referee for various national research organizations.

At CBS, he teaches courses on consumer psychology, tourism management, international marketing, and negotiation management.

Primary research areas
  • Evolutionary Psychology
  • Embodied Cognition
  • Consumer Behavior and Psychology
  • International and Cross-Cultural Marketing
  • Branding
  • Tourism Research
  • Quantitative Modelling
Administrative tasks
  • Co-chair of the Consumer Research Cluster (CRC)
  • Communication Manager of the Center for Tourism and Culture Management (TCM)
  • Elective Courses Coordinator
Social media
Link to this homepage
www.cbs.dk/en/staff/fkmarktg
Courses
  • Consumer Psychology
  • Future Marketing – Consumer Insights and Analytics
  • Global Marketing Management
  • Strategic Management in Service Firms
  • Understanding Consumers across Cultures
Supervision

Florian is currently supervising four Ph.D. students in the areas of consumer psychology and tourism.

Florian supervises ambitious theses in consumer behaviour, branding, tourism research, psychology and international marketing, with a focus on high academic quality and practical impact. Florian Kock prefers quantitative approaches. Contact Florian in good time before the actual start of your thesis with a proposal including an argumentation for its scientific relevance.

Other teaching activities
  • Royal Melbourne Institute of Technology (RMIT), Australia
  • Leuphana University Lüneburg, Germany
Selected publications

Alexander Josiassen; Florian Kock; A. George Assaf / In Times of War : Place Solidarity.
In: Annals of Tourism Research, Vol. 96, 9.2022

Journal article > peer review

Florian Kock / What Makes a City Cool? : Understanding Destination Coolness and its Implications for Tourism.
In: Tourism Management, Vol. 86, 10.2021

Journal article > peer review

Florian Kock / The Behavioral Ecology of Sex Tourism : The Consequences of Skewed Sex Ratios.
In: Journal of Travel Research, Vol. 60, No. 6, 7.2021, p. 1252-1264

Journal article > peer review

Florian Kock; Astrid Nørfelt; Alexander Josiassen; A. George Assaf; Mike G. Tsionas / Understanding the COVID-19 Tourist Psyche : The Evolutionary Tourism Paradigm.
In: Annals of Tourism Research, Vol. 85, 11.2020

Journal article > peer review

Sebastian Zenker; Florian Kock / The Coronavirus Pandemic : A Critical Discussion of a Tourism Research Agenda.
In: Tourism Management, Vol. 81, 12.2020

Journal article > peer review

Publications sorted by:
2024
Florian Kock; Michel Van der Borgh; Adam Lindgreen / Closing the Gap Between Research, Education, and Practice
In: How to Fast-track your Academic Career: A Guide for Mid-career Scholars. . ed. /Adam Lindgreen; C. Anthony Di Benedetto. Cheltenham : Edward Elgar Publishing 2024, p. 356–372 (How To Guides)
Book chapter > peer review
Florian Kock; Michel Van der Borgh; Adam Lindgreen / Closing the Gap Between Research, Education, and Practice by Co-creating and Disseminating Knowledge : The Role of Citizen Scientists, Researchers in Residence, and Student Business (Re-)Designers.
In: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . ed. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, p. 249-264 (How To Guides)
Book chapter > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Florian Kock / Developing Original, Courageous Ideas
In: How to Fast-track your Academic Career: A Guide for Mid-career Scholars. . ed. /Adam Lindgreen; C. Anthony Di Benedetto. Cheltenham : Edward Elgar Publishing 2024, p. 41–50 (How To Guides)
Book chapter > peer review
Florian Kock; Adiyukh Berbekova; A. George Assaf; Alexander Josiassen / Developing a Scale Is Not Enough : On the Importance of Nomological Validity.
In: International Journal of Contemporary Hospitality Management, Vol. 36, No. 10, 9.2024, p. 3233-3244
Journal article > peer review
Florian Kock; Albert George Assaf; Mike G. Tsionas; Alexander Josiassen; Marion Karl / Do Tourists Stand by the Tourism Industry? : Examining Solidarity During and After a Pandemic.
In: Journal of Travel Research, Vol. 63, No. 3, 3.2024, p. 696-712
Journal article > peer review
Florian Kock; Adam Lindgreen; Stefan Markovic / Introduction to the Research Handbook on Tourism, Complexity and Uncertainty
In: Research Handbook on Tourism, Complexity and Uncertainty. ed. /Florian Kock; Adam Lindgreen; Stefan Markovic. Cheltenham : Edward Elgar Publishing 2024, p. 1-6 (Research Handbooks in Tourism)
Book chapter
Alexander Josiassen; Eva Lang; Astrid Nørfelt; Florian Kock; A. George Assaf / Investigating Place Solidarity and Consumer Boycotting in Threatening Times : A Study on the Ukraine-Russia Conflict.
In: Journal of Business Research, Vol. 182, 9.2024
Journal article > peer review
Astrid Nørfelt; Florian Kock / Leveraging Evolutionary Psychology for Tourism Research : Identifying and Addressing Key Challenges.
In: Journal of Travel Research, 2024, 9 p.
Letter > peer review
Alexander Josiassen; Anne-Marie Hede; Metin Kozak; Florian Kock; Albert Assaf / Place Solidarity : A Case of the Türkiye Earthquakes.
In: Annals of Tourism Research Empirical Insights, Vol. 5, No. 1, 5.2024
Journal article > peer review
Florian Kock (Editor) ; Adam Lindgreen (Editor) ; Stefan Markovic (Editor) / Research Handbook on Tourism, Complexity and Uncertainty
Cheltenham : Edward Elgar Publishing 2024, 254 p. (Research Handbooks in Tourism)
Anthology > peer review
More results... (total 66 results)