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My academic fields lie within Strategic Innovation and business growth, leveraging AI and Sustainable Practices, and Marketing and Sales with a strong focus on Go-To-Market strategy and implementation, and digital business development.
My key competencies are Digital business strategy and operations, Marketing strategy and implementation, and Business development, leveraging the digital opportunities and platforms that enhance the impact and efficiency of marketing execution.
My professional and academic experience encompass:
- Business strategy and implementation
- Marketing strategy and implementation and buyer journey optimization
- Demand generation and building lead-generating marketing funnels
- Business development with focus on digital business and offline business transformation
- Innovation, business development and business growth
- Digital and eCommerce business strategy and implementation
- Marketing strategy and implementation driving the business and sales
- Digital Marketing and Customer recruitment
- Global PR and Event management
- Web and mobile business development, design and usability
- Customer Relationship Management
- Executive level people management and change management
Lecture at Master (cand.merc.) business course within innovation and business growth, leveraging AI and Sustainability
Lecture at bachelor business course (HA Almen) within Marketing and Sales (Storhold)
Lecture and practical group work at bachelor business course within Marketing and Sales
Supervisor for bachelor thesis projects for general bachelor business degree (HA Almen) and bachelor degree with market analysis and culture (HA MAK)