pbmarktg
Focus on BtB marketing topics, with special emphasis on the digital marketing and e-commerce field. Data driven marketing and demand generation through various business models and go to market strategies. Working with AI,ML and tools to generate value from data. Building blocks are marketing, scientific methods and people through talent development.
I have written several books and articles. Books within the field of research methods, and articles that covers technology application within higher education, and how to build data driven education and people development. Currently working on extracting knowledge from unstructured qualitative text data by applying and building AI and ML tools.
I teach at different levels - from board member education to bachelor students. My pedagogical approach is a combination of providing topic related insights and building curiosity enabling you to follow and build your own learning path. I have been teaching and training sales and marketing professionals across EMEA and North America within primary technology driven businesses. It provides me with a pedagogical approach that is adaptable and efficient in different cultural settings. I supervise in the fields of BtB marketing, Digital business models, e-commerce, data driven decision making and talent development.