Denmark in front within creative business

Denmark is in a front position in a new EU survey about employees in the creative sector within the EU countries, writes Børsen Business Daily.

3 per cent of the entire number of employees is working in what the EU calls cultural employment, comprising working both in art and creative positions in the upper business life. Only the UK, Iceland, The Netherlands and our Scandinavian neighbours are at the same level. At the bottom are among others Rumania, Portugal and Poland.

"We now have a business life that is thinking creatively. More and more companies have opened their eyes to the odd brains," says political research leader Jannik Linnemann from the Danish Chamber of Commerce.

He notices among other things that more than half of the recently graduated humanists are working within the private sector.

"The idea is that if you have a critical mass of creative persons you have growth and innovation. This is what we have in Denmark and a structural change has taken place in the recruitment, because we have a lack of heads. This is forcing the companies to rethink."