The 26th newsletter about Consumer Behavior
The newsletter on consumer behavior is a biannual research-based publication that is distributed to a wide group of researchers, businesses, students and the press. The newsletter disseminates research into consumer behavior at the Department of Marketing, CBS, and focuses on the latest trends in this area.
In this 26th number of the newsletter, two interesting articles from the consumer research world are in focus. In the first article the strategic planner at Very Anne Toldbod Jakobsen and assistant professor at CBS Hanne Pico Larsen examines how commercial pop-ups create value for the consumer. In The second article Professor Torben Hansen at CBS writes about Informative Labelling impact on consumer purchases.
Furthermore we have the great pleasure to welcome the associate professor Hanne Pico Larsen as new co-editor of the newsletter. Hanne is researching in the areas of cultural theory and has before on several occasions been in the newsletter with some good posts.
