Institut for Afsætningsøkonomi

Thmarktg

Institut for Afsætningsøkonomi

Torben
Hansen
Professor


Kontor: SOL/C3.18
Tel:
+4538152177
E-mail: th.marktg@cbs.dk
Præsentation

Jeg er liniekoordinator for cand.merc linien i Økonomisk Markedsføring (EMF), formand for den nordeuropæiske videnskabelige komité for konferencen ESCP-EAP International Congress Marketing Trends, chefredaktør for Journal of Marketing Trends Northern Europe og chefredaktør for Nyhedsbrevet for Forbrugeradfærd.

Jeg har givet mere end 400 interviews og foredrag og varetaget en lang række samfundsrelaterede poster. Blandt andet har jeg været formand for Penge- og Pensionspanelet (2007-2009, udpeget af Erhvervs- og Økonomiministeren, medlem af Måltidstænketanken (2014-2015, udpeget af Fødevare- og Landbrugsministeren) og medlem af udvalget til revision af Markedsføringsloven (2014-2016, udpeget af Erhvervsministeren). Herudover er jeg medlem af den rådgivende ekspertkomité for Madkulturen (2019-).

Jeg har samarbejdet med en lang række private og offentlige organisationer, her iblandt Dansk Erhverv, Forbrugerrådet TÆNK, Finansrådet, Dansk Industri, Konkurrence- og Forbrugerstyrelsen, e-mærket, Varefakta og mange andre. Endelig er jeg medforfatter til den europæiske udgave af lærebogen Marketing Management – ofte benævnt som ’the bible of marketing’.

Primære forskningsområder
  • Consumer Behaviour
  • Marketing Research Methods (Applied Statistics)
Sociale medier
Links

Newsletter

Link til denne hjemmeside
www.cbs.dk/staff/thmarktg
Kurser
  • Forbrugeradfærd (cand.merc.)
  • Markedsanalyse (cand.merc.)
  • Applied Statistics (cand.merc.)
Vejledning
  • Master theses
  • PhD theses
Udvalgte publikationer
  • Hansen, Torben (2020) Media Framing of Copenhagen Tourism : A New Approach to Public Opinion about Tourists, Annals of Tourism Research, 84(9), 13 pages.
  • Hansen, Torben & Thyra Uth Thomsen, Understanding influences on consumers’ dietary stress in healthy food buying, European Journal of Marketing, forthcoming.
  • Kotler, Philip, Kevin L. Keller, Mairead Brady, Malcolm Goodman & Torben Hansen (2009, 2012, 2016, 2019), Marketing Management – first, second, third, and fourth European Editions, Pearson - Prentice Hall.
  • Hansen, Torben & Thyra Uth Thomsen (2018), The Influence of Consumers’ Interest in Healthy Eating, Definitions of Healthy Eating, and Personal Values on Perceived Dietary Quality, Food Policy, 80, 55-67.
  • Hansen, Torben, Maria Ingerslev Sørensen & Marie-Louise Riwerts Eriksen (2018), How the Interplay between Consumer Motivations and Values Influences Organic Food Identity and Behavior, Food Policy, 74(1) 39-52.
  • Hansen, Torben & Thyra Uth Thomsen (2013), How Learned Helplessness Moderates the Knowledge Calibration-Dietary Choice Quality Relationship, Psychology & Marketing, 30(11), 1008-1028.
  • Hansen, Torben (2012), Understanding Trust in Financial Services: The Influence of Financial Healthiness, Knowledge, and Satisfaction, Journal of Service Research, 15(3), 280-295.
  • Hansen, Torben (2012), The Moderating Influence of Broad-scope Trust on Customer-Seller Relationships, Psychology & Marketing, 29(5), 350-364.
  • Hansen, Torben & Jan Møller Jensen (2009), Shopping orientation and online clothing purchases: the role of gender and purchase situation, European Journal of Marketing, special issue on e-retailing and e-shopping, 43(9/10), 1154-1170.
  • Hansen, Torben & Hans Stubbe Solgaard (2004), New Perspectives on Retailing and Store Patronage Behavior – A Study of the Interface Between Retailers and Consumers, Kluwer Academic Publishers, 122 pages.
Publikationer sorteret efter:
2024
Torben Hansen; Stephan Olk; Thyra Uth Thomsen / A Meta-analysis of Sustainable Tourist Behavioral Intention and the Moderation Effects of National Culture
I: Journal of Sustainable Tourism, Vol. 32, Nr. 5, 5.2024, s. 883-903
Tidsskriftartikel > peer review
Torben Hansen / Betragtninger om differentieret moms på fødevarer
I: Nyhedsbrevet om Forbrugeradfærd, Nr. 41, 2024, s. 2-7
Kommentar/debat
Torben Hansen / Indulging in Tempting Yet Unhealthy Delights : Exploring the Moderating Influence of Gender and Motivation for Healthy and Sustainable Eating.
I: Sustainability, Vol. 16, Nr. 21, 11.2024
Tidsskriftartikel > peer review
Philip Kotler; Kevin Lane Keller; Mairead Brady; Malcolm Goodman; Torben Hansen / Marketing Management
5.red.Harlow : Pearson Education 2024, 771 s.
Bog > peer review
Heidi Boye; Torben Hansen / Providing Societal Value : A Holistic Perspective.
I: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . red. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, s. 334-346 (How To Guides)
Bidrag til bog/antologi > peer review
Torben Hansen / The Interplay Between Consumer Financial Trust and Interpersonal Trust
Abstract from 11th Annual International Conference on Business, Law & Economics, 2024
Konferenceabstrakt til konference > peer review
Torben Hansen / The MSc Program in Economics and Marketing and the Nordic Nine Learning Objectives
I: Business Education in the 21st Century: Developing Discipline Competences and Transformation Capabilities. . red. /Adam Lindgreen; Eleri Rosier; Antonia Erz; Ben Marder; Sylvia von Wallpach. Cheltenham : Edward Elgar Publishing 2024, s. 327–336
Bidrag til bog/antologi > peer review
2023
Torben Hansen; Thyra Uth Thomsen / Consumer Food Well-being and Perceived Dietary Quality : Exploring the Impact of Consumer Interest in Healthy Eating, Definitions of Healthy Eating, and Personal Values.
I: Nyhedsbrevet om Forbrugeradfærd, Nr. 40, 2023, s. 2-7
Tidsskriftartikel
Torben Hansen / Giving in to Unhealthy but Delicious Food Temptations
I: 10th Annual International Conference on Business, Law & Economics, 1-4 May 2023, Athens, Greece: Abstract Book. . red. /David Frenkel; Olga Gkounta. Athens : The Athens Institute for Education and Research 2023, 1 s., s. 42
Konferenceabstrakt i proceedings > peer review
Torben Hansen / The Interplay between Gender, Ethical Attributes and Brand Loyalty : The Moderating Role of Shopping Motives.
Paper presented at International Marketing Trends Conference. IMTC 2023, 2023
Paper > peer review
Flere resultater ...(i alt 171 )
Bibeskæftigelse

• Since 2019, Member of the expert advisory committee for Madkulturen (The Danish Food Culture Institute).
• Co-author on the European edition of text book Marketing Mangement; Pearson Prentice-Hall.