CSR and Communication: Extending the Agenda

The pre-conference addresses the important field of enquiry, which is emerging at the cross-section between Communication Studies and Corporate Social Responsibility Research. In recent years, research on CSR has increasingly been concerned with perceptions, dispositions and actions of a wider range of stakeholders. This is pushing the field of CSR communication to extend its agenda from the hitherto dominant concern with the strategic CSR communication of companies, towards a considerably wider spectrum of questions, probing the role of business in society by investigating relations – symbolic as well as material – with various publics, as these are reflected in and constituted by communicative processes.

• the communicative landscape of business, not solely as a market, but as a public sphere
• where social and political roles and rules are under constant negotiation.
• the implications of the mediation of technology (mass media, social media).
• and the mediation of semiotics and of power.
• perspectives from developing countries and the global South.
• the role of NGOs, activists, institutions of governance.

Confirmed key note speakers:

Mette Morsing Copenhagen Business School
George Cheney Kent State University
Bobby Banerjee University of Western Sydney
Peter Fleming Queen Mary University of London
Martin Parker University of Leicester

The conference will be held at Cass Business School in London. The cost is £50 (includes morning and afternoon refreshments, lunch and reception).

Deadline for registration is May 1.