Explore a future in European business

Business cases, current research and European languages are the ingredients of the new CBS programme, European Business. Students will learn how to operate companies in Europe with  Danish and English as a teaching language. They will then choose English, German, French or Spanish as a foreign language throughout the programme.

Business language from day one

Doris Hansen is the director of the new programme. She describes the target group of this programme:
- Young people who wish to become skilled within business creation. It is important that they are interested in news about politics and the EU, and they need to be interested in European history. They need to want the business world. The languages also open up to a larger and global market. Spanish in Latin America, French in Africa and German in Eastern Europe, says Doris Hansen.
 
The foreign languages will become a part of the teaching activities already during the first semester. Doris Hansen thinks that the future students primarily will identify themselves as business students and secondly as business language students.

Danish SMVs need Europe

Courses in cultural understanding and communication, economics, knowledge sharing and project management, and courses that strengthen more personal competences, e.g. presentational skills are central in this programme - and in more languages and based on research and the application of business cases:
- We need people who know how to develop a business in Europe. For instance Danish SMVs who need to strengthen their position on the European market. The students will learn how to understand the Danish SMV world and its challenges and thus be able to act as liaisons to the rest of the world. The students will have to work their way from Denmark to Europe and then the rest of the world - that is the purpose of the programme, and it is going to open a lot of doors, says Doris Hansen.

Research-based business cases

It is possible to continue studying a CBS' master degree with this bachelor degree in European Business. The bachelor programme starts after the summer vacation and will enrol 120 students.
 
The balance between theory and practice in this programme has been carefully thought through. The theory must qualify future practitioners, says Doris Hansen. The first business cases from international companies, SMVs and organisations are already in place and will become integrated in the the semester plans. This is not only a result of very skilled lecturers. They are also extremely talented researchers and they have great connections in the business sector.
- Our researchers are very capable in these areas, and they have shown a massive level of commitment in the development of this programme. In other words - they can't wait to get started. I will even go so far as to say that I have not experienced anything like this in all my time at CBS, says Doris Hansen.