Department of Marketing

Hanne Pico Larsen has a PhD in Folklore from University of California, Berkeley (2006). Her PhD research focused on tourism, themed space-making, and Danishness in the Danish-themed village of Solvang, California. After her dissertation, Hanne held a postdoctoral fellowship and was financed by Svenska Riksbanken, for her project “Nordic Spaces in the North and North America” (2008-2013). Hanne works with international scholars across disciplines on various aspects of Nordicness, as manifested both in the Nordic countries and in the US. Additionally, she was appointed an adjunct professor at Columbia University in New York (2008-2014) where she taught classes in Folklore, Performance, and Scandinavian Crime in Mass Media.

Her current research focuses on consumer culture theory and tourism. Hanne is involved in several projects about storytelling as a tool to strengthen brand biographies, as well as the use of storytelling to create value and expand the consumer experiences with brands.  Hanne is also researching how storytelling can create and expand certain servicescapes, and she is working on Scandinavian island tourism and cosmopolitan space-making at a prominent New York restaurant.