PhD Defense: Daniela Micu

In order to obtain the PhD degree, Daniela Micu has submitted her thesis entitled:

Essays on Design Science in Management and Marketing

I conceptually investigate design science in management and marketing, aiming to extend its application to marketing. In a world where disruptions and technological advancements challenge fundamental paradigms and methods, design science is a pragmatic problem-solving approach, that can facilitate the creation of artifacts for enhancing future outcomes. Among others, this thesis systematically explores the current use of design science in management, discusses research challenges and directions, and proposes design science as a novel paradigm for understanding marketing phenomena. To exemplify, the thesis conceptually develops a novel theoretical framework for digital platforms dynamic value creation.

The thesis will be available from research.cbs.dk

Primary Supervisor:
Professor Michel Van der Borgh
Department of Marketing
Copenhagen Business School
 

Secondary Supervisor:
Professor Ad de Jong
Department of Marketing
Copenhagen Business School
 

Assessment Committee:
Professor Bo Christensen (Chair)
Department of Marketing
Copenhagen Business School

Professor Maja Arslanagic-Kalajdzic
Department of Marketing
School of Economics and Business Sarajevo, University of Sarajevo

Professor of Industrial Marketing Christian Kowalkowski
Department of Management and Engineering
Institute of Technology, Linköping University

Date: 12 June 2024
Time: 13:00-15:00

Location: Solbjerg Plads
Room: SPs05 PwC Danmark
Reception: FUHU

*The CBS PhD School will host a reception, which will take place immediately after the defence.