Research seminar with Peter Pruzan, Professor Emeritus, Rational, Ethical and Spiritual Perspectives on Leadership

According to Peter Pruzan, almost all larger organizations motivate the implementing of a CSR-strategy with a rationale of protecting corporate reputation and earnings. This can be seen as building upon similar earlier activities regarding “business ethics” where the underlying focus was not on how to define and promote ethical behaviour but on how to avoid being attacked by stakeholders for unethical behaviour. Thus, the current focus is primarily on how to operationalize CSR – how to integrate it into the corporation's vocabulary, policies, stakeholder communications and reporting systems, but not into its ‘soul’. This instrumental perspective bypasses an existential inquiry into what corporate leaders really mean when they speak of responsibility at the individual and organizational level.

 During the seminar, Peter Pruzan, who was the ‘founding father’ of cbsCSR, will develop this perspective on CSR by presenting a series of observations on the need for rationale for personal and organizational development that transcend those provided by science and economics. He will draw upon his two most recent books: Rational, Ethical and Spiritual Perspectives on Leadership (2009) and Leading with Wisdom: Spiritual-based Leadership in Business (2007, Danish version, Ledelse med visdom, Gyldendal Business, 2010).

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 This event is one of a series of cbsCSR ”Brown Bag” research seminars that take place the coming months, where new research will be presented during an informal lunch hour. The upcoming seminar dates are May 25, June 8, June 15.

Sign-up with Gurli Jakobsen at gj.ikl@cbs.dk