Dr. Anna-Bertha Heeris Christensen joins the Department of Marketing

Dr. Anna-Bertha Heeris Christensen Joins the Department of Marketing

With great satisfaction, I can announce that Anna-Bertha Heeris Christensen is joining the Department of Marketing at Copenhagen Business School. She will take up a position as Assistant Professor.

Anna-Bertha holds a B.A. in HA-almen and an M.Sc. in marketing economics, both from Copenhagen Business School. Anna-Bertha recently defended her Ph.D. entitled “Conflicts and Challenges in Practices of Commercializing Humans: An Ethnographic Study of Influencer Marketing Work.”

Anna-Bertha’s research concentrates on influencer marketing and is placed in the liminal space between marketing, management, and communication. Her research specifically addresses areas such as digital precariat labor, digital ethics, and emotional labor. She has already published in Journal of Interactive Marketing.

Welcome, Anna-Bertha, we look forward to working with you.