Dr. Constant Pieters to Join as Tenure-Track Assistant Professor in the Department of Marketing

Dr. Constant Pieters to Join as Tenure-Track Assistant Professor in the Department of Marketing

It is with great pleasure that we can announce that Dr. Constant Pieters will join the Department of Marketing at Copenhagen Business School (CBS) as a Tenure Track Assistant Professor in March 2022.

Constant received a BSc. degree in Business Administration (2011), an MSc. degree in Marketing Research (2012), a Research MSc. degree in Business: Marketing (2014), and a Ph.D. in Marketing (2020), all from Tilburg University (Netherlands), where he is currently a Lecturer of Marketing. His Ph.D. dissertation “Process Analysis for Marketing Research” was a finalist of the 2021 AMS Mary Kay Dissertation Award.

Constant’s research and research-based teaching activities focus on quantitative business and marketing research methods, as well as their substantive applications in marketing strategy and consumer research. Prior to finishing his dissertation, he published an article in the Strategic Management Journal about the theorization and testing of U-shaped relationships with and without moderation. Constant has been presenting his ongoing research at international conferences. Constant is an active MSc. thesis coach and has been teaching courses on business research methods (BSc.), survey analytics (MSc.) and latent variable modeling (Ph.D.).

Welcome, Constant. We look much forward to working with you!