New book on Nordic Place Branding

Nordic brands and branding approaches are increasingly mobile and spurred widespread interest around the globe. This edited volume offers transdisciplinary perspectives on Nordicity and its elastic brand imaginaries. Organized along the themes of poetics, practices and politics of Nordic place branding, the chapters discuss how Nordic ideals, policies and values travel – both among practitioners and in scholarly discussions. The book will be of interest to branding and place management researchers, as well as to policy-makers, regional developers and researchers within the fields of tourism, destination marketing, branding, and media and communication.   

Cassinger, C., Lucarelli, A., & Gyimóthy, S. (2019).The Nordic Wave in Place Branding: Poetics, Practices, Politics. Edward Elgar Publishing.