teegb
Department of International Economics, Government and Business
Troels
Elgaard
Ekstern Lektor
E-mail:
te.egb@cbs.dk
Presentation and academic fields
Primarily interested in b-2-b activities. Vast practical experiences in international management and marketing.
A key-field of interest is company planning and marketing planning, and follow-up on such.
For years responsible for subsidiaries’ business operations, including staffing.
Special interests in operations in the EU and other Western Europe, in South East Asia, in East Asia, in North America. Experienced in product development with international overnotes.
Professional and/or academic experience
International Marketing Planning. Product Development. International organizational build-up.
Pedagogical experience/method skills/supervision
I supervise in the fields of international company planning, follow-up systems, marketing planning and follow-up, product development, intellectual property protection
External link