lgmarktg
Institut for Afsætningsøkonomi
![](https://www.cbs.dk/files/cbs.dk/styles/medium/public/lars_gronholt_copy.jpg?itok=GmC04u2I)
Lars Grønholdt er uddannet HA og cand.merc. fra CBS, og ph.d. i Marketing fra CBS.
Siden 1973 har han været ansat på CBS, først som adjunkt og derefter lektor ved Institut for Teoretisk Statistik, og her var han i flere år institutleder. Fra 1989 lektor ved Institut for Afsætningsøkonomi, og i perioden 2002-2008 professor (mso).
Jeg er med i Forbrugeradfærds-Klyngen på Institut for Afsætningsøkonomi, hvor professor Torben Hansen er formand.
Mine forskningsområder er
- Relationship marketing med fokus på kundetilfredshed og –loyalitet
- Kundeoplevelser, herunder digitale kundeoplevelser
- Markedsanalyse
- Kvantitative marketing modeller: udvikling og anvendelser
Forskningsresultaterne har været publiceret i videnskabelige tidsskrifter, bl.a. Journal of Adverting Reserach, International Journal of Advertising, International Journal of Market Research, Marketing Review, International Journal of Business Performance, Measuring Business Excellence, Total Quality Management & Business Excellence, International Journal of Quality and Social Sciences.
Mine artikler har opnået mere end 3,000 Google Scholar citationer.
Jeg har fået adskillige akademiske anerkendelser. I 1984 Tietgenprisens Guldmedalje, en pris for forskere i erhvervsøkonomi, og siden en lang række priser: „Most read article award“, „Best reviewer award“ og adskillige „Best paper awards“.
- Relationship marketing and management, especially customer satisfaction and loyalty, and customer profitability
- Customer experience management
- Service marketing and management
- Marketing research and data analysis
- Quantitative marketing models: development and application
- Relationship Marketing (MSc, cand.merc.)
- Marketing Research (MSc, cand.merc.)
- Mediastrategi og Mediaplanlægning (MSc elective, cand. merc.-valgfag)
- Pharmaceutical Marketing Management (MSc elective)
Master's theses
Lars Grønholdt has for twenty years been Academic Coordinator for the MSc programme in Economic Marketing (cand.merc.-linjen Økonomisk Markedsføring).
I: Key Challenges and Opportunities for Quality, Sustainability and Innovation in the Fourth Industrial Revolution: Quality and Service Management in the Fourth Industrial Revolution - Sustainability and Value Co-creation. . red. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Singapore : World Scientific 2021, s. 143-152
I: Proceedings of the 18th International Marketing Trends Conference 2019. red. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2019
I: Nyhedsbrevet om Forbrugeradfærd, Nr. 31, 2019, s. 2-10
Paper presented at 22nd QMOD-ICQSS International Conference on Quality and Service Sciences, 2019
I: Total Quality Management & Business Excellence, Vol. 30, Nr. Supplement 1, 2019, s. 74–82
Frederiksberg : Copenhagen Business School, CBS 2018, 40 s.
I: Proceedings of the 21st QMOD-ICQSS International Conference on Quality and Service Science. red. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund University 2018
Abstract from ICMP 2017 : 19th International Conference on Marketing and Retailing, 2017
I: International Journal of Quality and Service Sciences, Vol. 8, Nr. 3, 2016, s. 298-314
I: Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. red. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2016
I: Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. red. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2016
I: Proceedings of the 19th QMOD-ICQSS International Conference on Quality and Service Science. red. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund University Press 2016
I: The SAGE Encyclopedia of Quality and the Service Economy. red. /Su Mi Dahlgaard-Park. Vol. 1, London : SAGE Publications 2015, s. 38-39
København : Rambøll 2015, 35 s.
I: The SAGE Encyclopedia of Quality and the Service Economy. red. /Su Mi Dahlgaard-Park. Vol. 1, London : SAGE Publications 2015, s. 111-114
I: International Journal of Quality and Service Sciences, Vol. 7, Nr. 1, 2015, s. 90-106
I: Creating a Sustainable Future through Quality: October 12-14, 2015, Yonsei University, Seoul, Korea. . red. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund University 2015
I: Innovative Marketing, Vol. 11, Nr. 1, 2015, s. 7-16
I: Proceeding of the 17th QMOD International Conference on Quality and Service Sciences (ICQSS). red. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund Universitet 2014
Abstract from The 3rd International Conference on Social Responsibility, Ethics and Sustainable Business, 2014
Frederiksberg : Center for Marketing Communication, CBS 2010, 36 s.
I: International Journal of Quality and Service Sciences, Vol. 2, Nr. 3, 2010, s. 300-316
Hørsholm : SJP A/S 2010, 24 s.
I: The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . . red. /Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg : Department of Marketing. CBS 2010
I: Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS)2009
I: Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS)2009
I: Measuring Business Excellence, Vol. 13, Nr. 1, 2009, s. 47-55
I: International Journal of Quality and Service Sciences, Vol. 1, Nr. 1, 2009, s. 67-77
I: Advertising Research: Message, Medium and Content. . red. /Patrick De Pelsmacker; Nathalie Dens. Antwerpen : Garant 2009, s. 235-247
I: Proceedings of the 38th EMAC Conference, Nantes, France. red. /Jean-Pierre Helfer; Jean-Louis Nicolas. Brussels : European Marketing Academy. EMAC 2009 (Proceedings of the European Marketing Academy)
I: Proceedings of the 8th International Conferance on Research in Advertising: ICORIA 2009. . red. /Ralf Terlutter; Sandra Diehl; Matthias Karmasin; Edith Smit. : European Advertising Academy 2009
I: Innovative Marketing, Vol. 4, Nr. 4, 2008, s. 36-44
I: Proceedings of the 11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence, 20-22 August, 2008 in Helsingborg, Sweden : Linköping University 2008 (Linköping Electronic Conference Proceedings)
I: Employee Loyalty: An Introduction. . red. /K. Sangeetha. Hyderabad : Icfai University Press 2008, s. 68-97
I: Innovative Marketing, Vol. 4, Nr. 4, 2008, s. 45-57
I: Proceedings of the 7th International Conference on Research in Advertising - ICORIA 2008, Antwerp, Belgium, 27-28 June 2008 : European Advertising Academy (EAA) and University of Antwerpen 2008
I: Proceedings of the American Academy of Advertising 50th Anniversary Annual Conference, San Mateo, California, 27-30 March 2008 : American Academy of Advertising (AAA) 2008
I: New Trends in Advertising Research. red. /Francisco Costa Pereira; Jorge Verissimo; Peter Neijens. Manchester : Edicioes Silabo 2008, s. 83-101
I: Journal of Advertising Research, Vol. 47, Nr. 3, 2007, s. 283-301
Paper presented at 3rd International Conference on Management Consulting. Client-Consultant Cooperation - Coping with Complexity and Change, 2007
I: En ny dagsorden for ledelse?: Konference den 11.-12. december 2006 - Konference Proceedings. Arrangeret af Det Danske Ledelsesakademi i samarbejde med LOK Forskningscenter www.lok.cbs.dk. 2007
I: Measuring Business Excellence, Vol. 11, Nr. 4, 2007, s. 51-65
Paper presented at The 6th International Conference on Research in Advertising, 2007
I: Performance Measurement and Management: Public and Private: Papers from the Fifth International Conference on Performance Measurement and Management PMA 2006, New Connaught Rooms, UK 25-28 July 2006. . red. /Andy Neely; Mike Kennerley; Angela Walters. 2006, s. 305-312
I: Markedskommunikation. Bd. 1: Metoder og modeller i mediaplanlægning og reklamestyring. . red. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. Vol. 1, København : Samfundslitteratur 2006, s. 361-376
I: Markedskommunikation. Bd. 2: Danske reklamemedier. . red. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. København : Samfundslitteratur 2006, s. 7-8
I: Markedskommunikation. Bd. 1: Metoder og modeller i mediaplanlægning og reklamestyring. . red. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. København : Samfundslitteratur 2006, s. 7-8
I: Innovative Marketing, Vol. 2, Nr. 4, 2006, s. 92-116
I: Marketing Review, Vol. 6, Nr. 3, 2006, s. 243-252
2.red.København : Samfundslitteratur 2006, 403 s.
2.red.København : Samfundslitteratur 2006, 291 s.
I: Markedskommunikation. Bd. 1: Metoder og modeller i mediaplanlægning og reklamestyring. . red. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. Vol. 1, København : Samfundslitteratur 2006, s. 177-204
Paper presented at The 5th International Conference on Research in Advertising (ICORIA), 2006
I: International Journal of Market Research, Vol. 47, Nr. 2, 2005, s. 121-130
Paper presented at Toulon-Verona Conference: Quality in Services, 2005
Paper presented at Conference Proceedings. Quality Management for Organisational and Regional Development, Palermo, June 29-July 1, 2005, 2005
Paper presented at Proceedings of the 8th Toulon-Verona Conference. Quality in Services. Palermo - Italy, 8th-9th September 2005, 2005
I: Relationship Management 2005
I: Marketing Review, Vol. 5, Nr. 2, 2005, s. 101-109
I: Relationship ManagementKøbenhavn : Dagbladet Boersen A/S 2005, s. 1-9
København 2005, 60 s.
I: Relationship Management 2005, s. 1-18
I: The Asian Journal on Quality, Vol. 6, Nr. 3, 2005, s. 19-37
Paper presented at Conference Proceedings. Quality Management for Organisational and Regional Development, Palermo, June 29-July 1, 2005, 2005
I: Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.2004, s. 33
I: Proceedings of the 3rd International Conference on Research in Advertising (ICORIA) June 6-8, 2004, Ekeberg Campus, Norwegian School of Management, Oslo, Norway2004, s. 8
Paper presented at Proceedings of the 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management, 2004
I: Journal of Management Systems, Vol. XVI, Nr. 3, 2004, s. 37-51
I: Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.2004, s. 27
I: Relationship ManagementKøbenhavn : Dagbladet Boersen A/S 2004, s. 1-14
I: Strategi & LedelseKøbenhavn : Dagbladet Boersen A/S 2004, s. 1-3
København : Handelshøjskolen i København 2004, 14 s.
I: Performance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004. red. /Andy Neely (et.al). 2004, s. 635-642
I: Relationship ManagementKøbenhavn : Dagbladet Boersen A/S 2004, s. 1-20
Paper presented at The 7th International QMOD Conference "Quality Management and Organizational Development", 2004
I: The Asian Journal on Quality, Vol. 4, Nr. 2, 2004, s. 73-100
Paper presented at The 33rd EMAC Annual Conference 2004, 2004
Paper presented at The 6th International Conference on Quality Management and Organizational Development. QMOD 2003, 2003
I: Journal of Academic Librarianship, Vol. 29, Nr. 3, 2003, s. 140-147
I: Proceedings of the 32nd EMAC Conference, Glasgow, 20-23 May 2003, Glasgow, Scotland2003, s. 8
I: Euro Asia Journal of Management, Vol. 13/1, Nr. 25, 2003, s. 75-85
I: Branding and Advertising. red. /Flemming Hansen; Lars Bech Christensen. København : Copenhagen Business School Press 2003, s. 148-167
I: Refreshing the Challenge of Relationship Marketing. Proceedings of the 11th International Colloquium in Relationship Marketing, September 2003, University of Gloucestershire. red. /A. Palmer. 2003, s. 8
Paper presented at The 6th International Conference on Quality Management and Organizational Development. QMOD 2003, 2003
I: Performance Measurement and Management 2002: Research and Action. Papers from the Third International Conference on Performance Measurement and Management. PMA 2002, World Trade Centre, Boston, MA, USA 17-19 July 2002. . red. /Andy Neely et al.. 2002, s. 363-370
I: Proceedings of the 7th World Congress for Total Ouality Management, Verona, Italy 25-27 June 2002Vol. vol. 1, 2002, s. 615-628
I: Proceedings of QMOD 2002 Busan Conference: The 5th International Conference on Quality Management and Organisational development, Busan, Korea, 29-31 October 2002. 2002, s. 346-358
I: Business Performance measurement: theory and practice. . red. /Andrew Neely. Cambridge : Cambridge University Press 2002, s. 279-294
Paper presented at World Congress for Total Ouality Management, 2002
I: Personal Mix, Nr. 6(7), 2002, s. 47-50
København 2002, 29 s.
I: Proceedings of the 10th International Colloquium in relationship marketing, ICRM 2002, University of Kaiserslautern, Germany, 29 September - 2 October 2002Vol. 2, 2002, s. 595-610
I: Proceedings of QMOD 2002 Busan Conference.: The 5th International Conference on Quality Management and Organisational Development, Busan, Korea, 29-31 October 2002. 2002, s. 198-203
I: Performance Measurement and Management 2002: Research and Action. Papers from the Third International Conference on Performance Measurement and Management. PMA 2002, World Trade Centre, Boston, MA, USA 17-19 July 2002. red. /Andy Neely. 2002, s. 243-248
København 2002, 28 s.
I: International Journal of Advertising, Vol. 21, Nr. 1, 2002, s. 115-135
I: Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference. red. /Harlan E. Spotts. Cham : Springer 2002, s. 179-184 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
København 2002, 11 s.
I: LoyalitetsudviklingKøbenhavn : Dagbladet Boersen A/S 2002 (Børsen Ledelseshåndbøger)
I: Proceedings of the 31th EMAC Conference, Braga, Portugal, 28-31 May 2002, University of Minho, Braga, Portugal2002, s. 6
I: Proceedings of the 4th International QMOD Conference. Quality Management and Organisational Development, Building People and Organisational excellence, Linköping University, Linköping, Sweden, 12-14 September 2001. red. /Su Mi Park Dahlgaard; Jens J. Dahlgaard. 2001, s. 64-82
I: Rethinking European Marketing: Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen. 2001, s. 10
I: Rethinking European Marketing: Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen. 2001
I: LoyalitetsudviklingKøbenhavn : Dagbladet Boersen A/S 2001 (Børsen Ledelseshåndbøger)
I: Facts om afsætningsøkonomisk forskning, Nr. 15, 2001, s. 6-8
I: Business excellence.: What is to be done. Proceedings of the 6th World Congress for Total Quality Management, Saint Petersburg, Russia, 20-22 June 2001. Vol. 1, 2001, s. 332-339
I: Kommunikation, mediaplanlægning og reklamestyring: metoder og modeller. . red. /Gitte Bach Lauritsen; Lars Grønholdt; Flemming Hansen. Vol. 1, København : Samfundslitteratur 2001, s. 178-202
I: Business excellence.: What is to be done. Proceedings of the 6th World Congress for Total Quality Management, Saint Petersburg, Russia, 20-22 June 2001, Volume 1. 2001, s. 137-146
I: Proceedings of the 6th world congress for Total Quality Management, Saint Petersburg 20-22 June, 2001, vol. 12001, s. 463-472
I: TQM Journal - Total Quality Management, Vol. 12, Nr. 7&8, 2001, s. 949-957
Paper presented at European Quality Congress / European Organization for Quality (EOQ), 2000
I: Total Quality Management & Business Excellence, Vol. 11, Nr. 7, 2000, s. 1007-1015
I: International Journal of Business Performance Management, Vol. 2, Nr. 1,2,3, 2000, s. 157-170
I: Building people and organizational exellence: Proceedings of the 3rd International Conference, held at The Aarhus School of Business, Denmark, 20-22 August, 2000. 2000, s. 310-324
I: Total Quality Management & Business Excellence, Vol. 11, Nr. 4-6, 2000, s. 544-553
I: Total Quality Management & Business Excellence, Vol. 11, Nr. 4-6, 2000, s. 509-514
Paper presented at Workshop on Customer Satisfaction: Theory and Measurement, Maj 1999, 1999
I: Ledelse i Dag, Vol. 9, Nr. 2 (nr. 34), 1999, s. 160-165
I: Total Quality Management & Business Excellence, Vol. 10, Nr. 4/5, 1999, s. 602-614
København : Rambøll 2014, 32 s.
I: CEMindex 2013: Sæt scenen for den bæredygtige kundeoplevelse. . red. /Birthe Jørgensen. København : Rambøll 2013, s. 6-9, 12-13, 16-19, 22, 24, 27
I: Zoom In, Nr. September , 2011, s. 14-15
I: Børsens ledelseshåndbøger: Relationship Management. København : Dagbladet Boersen A/S 2007 (Børsen Ledelseshåndbøger)
I: Berlingske Nyhedsmagasin, Nr. 30, 2006
I: Boersen, 2005
I: Ukendt publiceringskanal, 2003
I: Boersen, 2003
I: Markedsfoering, Nr. 18, 2003
I: Berlingske Tidende, 2003
I: Markedsfoering, Nr. 9, 2002
I: Hotel Restaurant og Turisme, Nr. 2, 2002
I: Boersen, Vol. 106, Nr. 243, 2001
I: Børsens nyhedsmagasin, Vol. 15, Nr. 22, 1999, s. 40-42