Institut for Afsætningsøkonomi

I joined Copenhagen Business School as a PhD Fellow in August 2022. Prior to joining CBS, I worked four years with data-driven marketing and analytics in the German software- and consulting industry. Previously, I served as a research assistant at the International School of Management in Munich.

I hold an MSc in Consumer Science with a minor in Technology and Innovation from the Technical University of Munich and a BA in Intercultural Marketing Communication from CBS.

My primary research interests revolve around leveraging quantitative research methods such as experimentation and big data analysis to investigate consumer behavior and psychology in the realm of technology.

In my Ph.D. project, I am examining the psychological underpinnings of consumer response to AI. Specifically, I investigate the role of perceived control in AI aversion vs. appreciation and how these perceptions influence downstream behaviors such as judgement and decision-making.

At CBS, I will be teaching Marketing at HA almen erhvervsøkonomi.