Center for Business Data Analytics

cbsBDA's basic research program is aimed at modelling and explaining socio-technical interactions using set theory. Our applied research program seeks to design, develop and evaluate big data analytics applications for managers (descriptive, predictive, and prescriptive analytics), teachers (teaching analytics and learning analytics), and citizens (public health analytics).

cbsBDA aspires to conduct engaged scholarship in the Pasteur's Quadrant.

Our objective is not only to make seminal contributions to scientific knowledge as evidenced by peer-reviewed publications but also to create practical applications that yield meaningful facts, actionable insights, valuable outcomes, and sustainable impacts for organizations and society.