Invitation to celebration: Carlsberg – The Journey
I.C. Jacobsen 200 Years Anniversary Seminar in collaboration with CBS and Carlsberg Group Tuesday September 6th 2011 at CBS in Carlsberg auditorium
Solbjerg Plads 3, 2nd floor (room SP202).
Primary Audience: CBS Students. Press also very welcome
The seminar focuses on future marketing, story telling, branding and innovation, based on Carlsberg’s experiences (please, see the attached programme)
You will meet:
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SVP, Communications & CSR, Anne Marie Skov
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SVP Khalil Younes, Group Sales, Marketing & Innovation
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VP Carlsberg Brand Sven Langeneckert
Facilitators:
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Professor Majken Schultz, CBS
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Professor Emerita Mary-Jo Hatch, University of Virginia
The seminar will be followed by a reception
Please, confirm your attendance to Mette Busk Ellekrog mbe.ioa@cbs.dk before September 2.
Arranged by:
Department of Organization