Article in Market Leader

"Martin Kornberger and David Redhill describe how Deloitte Australia turned the management rule-book upside down, emerging with a heretical approach that not only solved the problem of haemorrhaging clients but became a template for professional services marketing" (Market Leader, Quarter 3, 2011: 39).

The full article is published in Market Leader, Quarter 3, 2011 pp. 39-41