Behavioural Economics, Neuroscience, and Marketing Law

In this presentation at Stanford Law School, January 3, 2011, Jan Trzaskowski will give a comparative introduction to marketing law and discuss how and to what extent research in behavioural economics and neuroscience may be used for the interpretation of this body of law.

About Jan Trzaskowski: Jan Trzaskowski is Associate Professor, Ph.D. at the Law Department of Copenhagen Business School where he specialises in Internet and marketing law. In his current research he focus on how user-generated marketing such as viral advertising should be treated in marketing law taking into account the knowledge from behavioural economics and neuroscience. Under previous employment he was Head of the Danish delegation negotiating the 2000 E-Commerce Directive and 1999 OECD Guidelines for Consumer Protection in the Context of Electronic Commerce.

Read the invitation in full: http://www.law.stanford.edu/calendar/details/4950/Behavioural%20Economic...