Welcome to new PhD Fellow at cbsCSR

On 4 May, Christina Frydensberg Lollike started her PhD at cbsCSR. The project will be on CSR and integrated communication and will include a case study of CSR implementation in COWI.

The focus of her PhD project will be ethical actions in organizations and their communication about their behavior. The project deals with CSR and integrated communications, which aims to contribute with new research to the practical implementation of CSR in knowledge-intensive organizations. With COWI as empirical field, I focus specifically on domestic support, including employee identification, opinions and involvement in relation to the implementation of CSR. Where the discipline Organizational Behavior assumes that implementation is a matter of leadership, the approach of this project, to the management of CSR, is that it is very much a matter of communication. It is the aim to develop theoretical understanding of how CSR as a changing element can be implemented, which include new requirements for ethical organizational behavior. Starting from the identification of knowledge-intensive employees the purpose of the research project is to compare like communications, CSR and the integration of these and thereby contribute to the organizational behavior and management of CSR.

For more information, contact Christina Frydensberg Lollike, cfl.ikl@cbs.dk