Marketing and Innovation

Seminar with George Day, The Wharton School, and Jean-Philippe Deschamps, IMD

Fredag, 21 januar, 2005 - 09:30 to 11:00

The Department of Marketing proudly announces this special seminar with two outstanding contributors to the discourse in marketing and innovation

George S. Day is the Geoffrey T. Boisi Professor of Marketing at Wharton; Co-Director of the Mack Center for Technological Innovation and Director of Emerging Technologies Management Research Program and – beyond many other achievement – known for his award-winning articles in the Journal of Marketing.

Jean-Philippe Deschamps is Professor of Technology and Innovation Management at IMD. He has written numerous articles on product strategy, product creation, innovation management and the Marketing/R&D interface

Program:

09:30–09:40 Welcome and introduction

by Thomas Ritter

09:40–10:10 Aligning the Organization with the Market

by George Day

10.10–10.40 Aligning Innovation Leadership and Strategy – A practitioner's perspective

by Jean-Philippe Deschamps

10.40–11.00 Questions and answers, and concluding remarks

Registration

Please send an email to Tina J. Hindsbo (

tjh.markting@cbs.dk)

Invite a Colleague or a Guest

You are welcome to invite a colleague or/and a guest - though please note that registration is required

Sidst opdateret: Sekretariat for Ledelse og Kommunikation // 19/01/2005