PhD defence: Rina Bro Hansen
This PhD research project intends to evaluate how fashion brands can build an integrated digital omnichannel presence utilizing social and interactive digital technologies for enhancing brand value. The technique for deriving empirical qualitative data included interviews, observations and action research.
Supervisor:
Professor Niels Bjørn-Andersen
Department of IT Management
Copenhagen Business School
Secondary supervisor:
Professor Majken Schultz
Department of Organizations
Copenhagen Business School
Assessment Committee:
Professor Kim Normann Andersen (Chair)
Department of IT Management
Copenhagen Business School
Professor Virpi Tuunainen
Department of Information and Service Economy
Aalto University
Professor Helmut Krcmar
Informatics
Technische Universität München
Thesis
The thesis will be available from http://openarchive.cbs.dk
Reception
The Doctoral School of LIMAC will host a reception, which will take place immediately after the defence in “Atrium” (outside Ks71).