Department of Marketing

Professor Adam Lindgreen undertook studies in chemistry (Copenhagen University), engineering (the Engineering Academy of Denmark), and physics (Copenhagen University). He completed an M.Sc. in food science and technology at the Technical University of Denmark (in 1991). He also finished an MBA at the University of Leicester (in 1996). He received a Ph.D. in marketing from Cranfield University (in 2000), with 18 months spent at University of Auckland’s Business School, and he received an honorary doctorate from Democritus University of Thrace (in 2024).

Adam Lindgreen’s first appointments were with the Catholic University of Louvain (2000–2001) and Eindhoven University of Technology (2002–2007). Subsequently, he served as Professor of Marketing at Hull University’s Business School (2007–2010); at the University of Birmingham’s Business School (2010), where he also was the research director in the Department of Marketing; and at the University of Cardiff’s Business School (2011–2016). Under his leadership, the Department of Marketing and Strategy at Cardiff Business School ranked first among all research-intensive marketing departments in Australia, Canada, New Zealand, the United Kingdom, and the United States, based upon the hg indices of senior faculty.

Since 2016, Adam Lindgreen is Professor of Marketing at Copenhagen Business School, where he headed the Department of Marketing from 2016 to 2024. Since 2018, Adam Lindgreen also is Extraordinary Professor with University of Pretoria’s Gordon Institute of Business Science. He has held visiting positions with other leading institutions, including Auckland University, Georgia State University, HEC Paris, Melbourne University, and Monash University.

Adam Lindgreen’s publications have appeared in leading academic journals including California Management Review, the  Journal of Business Ethics, the Journal of Management Studies, the Journal of Product Innovation Management, the Journal of the Academy of Marketing Science, the Journal of Travel Research, the Journal of World Business, and Organization Studies, among others.

Adam Lindgreen’s 40 monographs, textbooks, and edited volumes include The Emergence and Rise of Relationship Marketing (published Ph.D. thesis; 2000), A Stakeholder Approach to Corporate Social Responsibility (with Kotler, Vanhamme, and Maon; 2012), Industrial Marketing (with Fotiadis, Siomkos, Öberg, and Folinas; 2023) Managing Market Relationships (2008), Public Value (with Koenig-Lewis, Kitchener, Brewer, Moore, and Meynhardt; 2019), and Sustainable Value Chain Management (with Maon, Vanhamme, and Sen; 2013).

The recipient of the “Outstanding Article 2005” award from Industrial Marketing Management and the runner-up for the same award in 2016, Adam Lindgreen serves on the board of numerous scientific journals. He is co-editor-in-chief of Industrial Marketing Management. Furthermore, he is co-editor-in-chief of Routledge’s Food and Agricultural Marketing, a series of highly managerially relevant books published by Routledge.

Adam Lindgreen has taught marketing-related courses across undergraduate and postgraduate degree programs in Europe, Australia, and the Middle East; he also has taught on doctoral and executive degree programs. He has been awarded the Dean’s Award for Excellence in Executive Teaching at the University of Cardiff’s Business School. Adam Lindgreen has supervised numerous bachelor and master theses. He has seen several Ph.D. students through to successful completion, and he has examined several Ph.D. theses at universities in Australia and Europe. Furthermore, he has served as an examiner (for dissertations, modules, and programs) at a wide variety of institutions. Prior to entering the academia, Adam Lindgreen taught chemistry, mathematics, and science at Herlufsholm Skole and Sorø Akademi.

From 2016 to 2024, Adam Lindgreen was a member of the International Scientific Advisory Panel of the New Zealand Food Safety Science and Research Centre (a partnership among government, industry organizations, and research institutions); since 2017, of the Chartered Association of Business Schools’ Academic Journal Guide (AJG) Scientific Committee in the field of marketing; and since 2020, of Det videnskabelige Råd for Lex.dk.

Beyond academic contributions to marketing, Adam Lindgreen has discovered and excavated settlements from the Stone Age in Denmark, including the only major kitchen midden–Sparegård–in the south-east of Denmark. Because of its importance, the kitchen midden was later excavated by the National Museum and then protected as a historical monument for future generations. He is also an avid genealogist, having traced his family back to 1390/1395 and published widely in leading academic journals (Personalhistorisk Tidsskrift, and The Genealogist, as well as the more popular Slægt & Data) related to methodological issues in genealogy, accounts of population development, and particular family lineages.