fkmarktg
Institut for Afsætningsøkonomi
- Center for Tourism and Hospitality Management (THM)
![florian florian](https://www.cbs.dk/files/cbs.dk/styles/medium/public/florian_kock_7_web_0.jpg?itok=_VlgPLTm)
Florian is Professor of Tourism Management and director of the Center for Tourism and Hospitality Management (THM) at CBS. He is a behavioral scientist who uses psychology, biology and marketing insights to understand and improve human behavior in one the biggest and most complex industries: tourism and hospitality (travel and mobility, leisure, hotels, restaurants, events, sports). Florian seeks to advance managerial practice by collaborating with the tourism and hospitality sector through large-scale funded projects. Enabled by the Carlsberg Foundation, Florian is currently leading a research project with two postdocs, examining the meaning and value of coolness for business and society, with a focus on cool cities, personalities, and sustainable consumption behavior.
In his research, Florian strives to help managers, students, and researchers to understand the needs, feelings, and behaviors of tourists, guests and consumers, with the goal of creating better and more sustainable experiences. His research appears in the leading international journals, has been recognized with international and national awards (Tietgen Award 2022 or Desmond Slattery Award 2018) and is featured in media outlets (FAZ, DIE ZEIT, Politiken, DR, TV2). Florian serves on the editorial boards of the discipline's premier journals and as a referee for various national research organizations.
At CBS, he teaches courses on consumer psychology, tourism management, international marketing, and negotiation management.
- Consumer Behavior and Psychology
- International and Cross-Cultural Marketing
- Branding
- Tourism Research
- Quantitative Modelling
- Co-chair of the Consumer Research Cluster (CRC)
- Communication Manager of the Center for Tourism and Culture Management (TCM)
- Elective Courses Coordinator
- Consumer Psychology
- Future Marketing – Consumer Insights and Analytics
- Global Marketing Management
- Strategic Management in Service Firms
- Understanding Consumers across Cultures
Florian is currently supervising four Ph.D. students in the areas of consumer psychology and tourism.
Florian supervises ambitious theses in consumer behaviour, branding, tourism research, psychology and international marketing, with a focus on high academic quality and practical impact. Florian Kock prefers quantitative approaches. Contact Florian in good time before the actual start of your thesis with a proposal including an argumentation for its scientific relevance.
- Royal Melbourne Institute of Technology (RMIT), Australia
- Leuphana University Lüneburg, Germany
Alexander Josiassen; Florian Kock; A. George Assaf / In Times of War : Place Solidarity.
In: Annals of Tourism Research, Vol. 96, 9.2022
Journal article > peer review
Florian Kock / What Makes a City Cool? : Understanding Destination Coolness and its Implications for Tourism.
In: Tourism Management, Vol. 86, 10.2021
Journal article > peer review
Florian Kock / The Behavioral Ecology of Sex Tourism : The Consequences of Skewed Sex Ratios.
In: Journal of Travel Research, Vol. 60, No. 6, 7.2021, p. 1252-1264
Journal article > peer review
Florian Kock; Astrid Nørfelt; Alexander Josiassen; A. George Assaf; Mike G. Tsionas / Understanding the COVID-19 Tourist Psyche : The Evolutionary Tourism Paradigm.
In: Annals of Tourism Research, Vol. 85, 11.2020
Journal article > peer review
Sebastian Zenker; Florian Kock / The Coronavirus Pandemic : A Critical Discussion of a Tourism Research Agenda.
In: Tourism Management, Vol. 81, 12.2020
Journal article > peer review
I: How to Fast-track your Academic Career: A Guide for Mid-career Scholars. . red. /Adam Lindgreen; C. Anthony Di Benedetto. Cheltenham : Edward Elgar Publishing 2024, s. 356–372 (How To Guides)
I: How to Fast-track your Academic Career: A Guide for Mid-career Scholars. . red. /Adam Lindgreen; C. Anthony Di Benedetto. Cheltenham : Edward Elgar Publishing 2024, s. 41–50 (How To Guides)
I: International Journal of Contemporary Hospitality Management, 12.2.2024
I: Journal of Travel Research, Vol. 63, Nr. 3, 3.2024, s. 696-712
I: Journal of Business Research, Vol. 182, 9.2024
I: Annals of Tourism Research Empirical Insights, Vol. 5, Nr. 1, 5.2024
I: Journal of Hospitality & Tourism Research, 5.6.2024
I: 2023 Global Marketing Conference at Seoul Proceedings. red. /Roland T. Rust; Renana Peres; Linda Robinson; Chizuru Nishio; Tony Garrett. Changwon : Global Alliance of Marketing and Management Associations 2023, s. 1087-1101 (Global Marketing Conference Proceedings)
I: Consumer Behavior in Tourism and Hospitality, Vol. 18, Nr. 1, 2023, s. 1-16
I: Journal of Travel Research, Vol. 62, Nr. 2, 2.2023, s. 448-468
I: Innovation-Driven Business and Sustainability in the Tropics: Proceedings of the Sustainability, Economics, Innovation, Globalisation and Organisational Psychology Conference 2023 (SEIGOP 2023). . red. /Emiel L. Eijdenberg; Malobi Mukherjee; Jacob Wood. Singapore : Springer 2023, s. 175-186
I: Tourism Management, Vol. 96, 6.2023
I: Journal of Travel Research, Vol. 62, Nr. 5, 5.2023, s. 969-988
I: Annals of Tourism Research, Vol. 96, 2022, 4 s.
I: International Journal of Hospitality Management, Vol. 103, 5.2022
I: International Journal of Contemporary Hospitality Management, Vol. 34, Nr. 11, 2022, s. 4142-4156
I: Journal of Business Research, Vol. 139, 2.2022, s. 437-447
I: International Journal of Culture, Tourism and Hospitality Research, Vol. 16, Nr. 1, 7.2022, s. 238-258
I: Journal of Travel Research, Vol. 61, Nr. 2, 2.2022, s. 299-313
I: Journal of Travel Research, Vol. 61, Nr. 2, 2022, 4 s., s. 454-457
I: Annals of Tourism Research, Vol. 87, 3.2021
I: Annals of Tourism Research, Vol. 87, 3.2021
I: How to Fast-track Your Academic Career: A Guide for Mid-career Scholars. . red. /Adam Lindgreen; C. Anthony Di Benedetto; Joëlle Vanhamme; John Nicholson. Cheltenham : Edward Elgar Publishing 2021, s. 51-60 (How To Guides)
I: Industrial Marketing Management, Vol. 95, 2021, 4 s., s. A1-A4
I: Journal of Travel Research, Vol. 60, Nr. 6, 7.2021, s. 1252-1264
I: Tourism Management, Vol. 86, 10.2021
I: Tourism Management, Vol. 86, 10.2021
I: Journal of Economic Psychology, Vol. 76, 1.2020
I: Journal of Travel Research, Vol. 59, Nr. 6, 2020, 7 s., s. 1140-1146
I: International Journal of Hospitality Management, Vol. 89, 8.2020
I: International Journal of Hospitality Management, Vol. 85, 2.2020
I: Tourism Management, Vol. 78, 6.2020
I: Tourism Management, Vol. 81, 12.2020
I: Journal of Travel Research, Vol. 59, Nr. 8, 11.2020, s. 1386-1401
I: Annals of Tourism Research, Vol. 85, 11.2020
I: Annals of Tourism Research, Vol. 79, 11.2019
I: Proceedings of the EMAC 2019 Annual ConferenceBrussels : European Marketing Academy. EMAC 2019, 1 s.
I: Annals of Tourism Research, Vol. 78, 9.2019
I: International Journal of Hospitality Management, Vol. 82, 9.2019, s. 48-58
I: Journal of Travel Research, Vol. 58, Nr. 7, 2019, 3 s., s. 1227-1229
I: Proceedings of the EMAC 2019 Annual ConferenceBrussels : European Marketing Academy. EMAC 2019, 1 s.
Abstract from International Conference on Business Management, Economics and Social science (BMESS), 2019, s. 14
I: Annals of Tourism Research, Vol. 74, 2019, s. 155-166
I: Journal of Travel Research, Vol. 58, Nr. 3, 2019, s. 427-439
I: Journal of International Marketing, Vol. 27, Nr. 3, 9.2019, s. 43-59
I: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018: Connect. Engage. Transform. . red. /Jodie Conduit; Carolin Plewa; Dean Wilkie. Adelaide : University of Adelaide 2018, s. 185
I: Annals of Tourism Research, Vol. 73, 11.2018, s. 180-183
I: International Journal of Contemporary Hospitality Management, Vol. 30, Nr. 11, 2018, s. 3346-3362
I: 2018 Global Marketing Conference at Tokyo Proceedings. red. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, s. 635-636 (Global Marketing Conference Proceedings)
I: 2017 TTRA Conference Proceedings : Tourism Travel and Research Association: Advancing Tourism Research Globally. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL) 2017
I: 2017 TTRA Conference Proceedings / Tourism Travel and Research Association: Advancing Tourism Research GloballyAtlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL) 2017
Paper presented at The Australian & New Zealand Marketing Academy Conference. ANZMAC 2017, 2017
I: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017: Marketing for Impact. . red. /Linda Robinson; Linda Brennan; Mike Reid. Melbourne : RMIT University 2017, 1 s., s. 59 (Proceedings of the ANZMAC Conference)
Abstract from 13th International Conference on Responsible Tourism in Destinations:, 2017
I: 2016 Global Marketing Conference at Hong Kong Proceedings. red. /Juran Kim. Changwon : Global Alliance of Marketing & Management Associations 2016, s. 44-48
I: 2016 Global Marketing Conference at Hong Kong Proceedings. red. /Juran Kim. Changwon : Global Alliance of Marketing & Management Associations 2016, s. 1068-1072
I: Annals of Tourism Research, Vol. 61, 11.2016, s. 28-44
I: Journal of Travel Research, Vol. 55, Nr. 6, 2016, s. 789-803
Paper presented at The 3rd International Conference on Events, 2015
Paper presented at The 9th International Conference Business Management and Legal Studies, 2015
Paper presented at 2014 Gobal Marketing Conference Singapore, 2014
Bloomington : GoTripDoctor 2019
I: Politiken, 31.8.2019, s. 6