Welcome to Jacob Schjødt as New Ph.D. Student

Welcome to Jacob Schjødt as New Ph.D. Student

It is with great pleasure that the Department of Marketing extends a warm welcome to Jacob Schjødt. 

Jacob is a CBS alumni from 2018. He studied Cand. merc. fil and specialized in applied consumer psychology.

Since graduating, Jacob has worked in a commercial setting, carrying out quantitative and qualitative customer research. Initially, he worked with a fundraising agency and later at TDC as a part of the company's graduate program.

Jacob's Ph.D. will focus on non-profit marketing management. More specifically, he will investigate how best to quantify and predict the value of donor during their entire relationship with the non-profit organization. He is doing the Ph.D. in collaboration with the Agency Scandinavia, a fundraising intelligence agency based in Copenhagen. His first supervisor is associate professor Edlira Shehu.

Welcome, Jacob, and congrats of the funding, Edlira.