Sammenlign bacheloruddannelser

    Sprog og andre kulturer
Kernen på HA MAK er forståelsen for kultur og dens betydning for markeder. Du lærer om kulturfænomener, og hvordan du kan bruge din kulturforståelse til at lave effektive marketingstrategier, gode kundeoplevelser og innovativ designtænkning.

    Kommunikation i virksomheder
På HA MAK arbejder du både med intern kommunikation i virksomheder og forbrugerstudier. Du lærer også, hvordan du kommunikerer effektivt til forskellige målgrupper - både mundtligt og visuelt.

    Samfund og politik
På HA MAK får du en forståelse for, at markeder og samfund hænger tæt sammen med politik og kultur. Du vil lære at se forretningsmuligheder på globale markeder og forudse forbrugertrends i et foranderligt og dynamisk samfund.

    Økonomi og matematik
HA MAK giver dig en grundlæggende forståelse for erhvervsøkonomi. Du lærer at bruge matematik og statistik som grundlag for at træffe beslutninger i virksomheder og til at lave ændringer i produktudvikling og marketingstrategier.

    IT and information in companies
At BSc DM, you will learn how digital technologies reshape virtually all aspects of doing business in the 21st century. We focus on the relationship between digital transformations and management, considering both the promises and limits of new technologies and data-driven approaches for contemporary organisations.

    Economics and maths
Digital technologies change the ways in which businesses function, cooperate and compete in an often-international environment. To understand how digital technologies affect businesses you will need to become adept in economics, accounting and finance while also understanding significant market transformations caused by digitalisation.

    People in organisations
An important issue facing managers is how to manage and facilitate digital transformations within organisations. At BSc DM, you will gain insight into the realities of – and potential difficulties associated with – leading organisation-wide transformations in ways that ensure employee motivation and commitment.

    Society and politics
The rise of digital technologies affects not only businesses and other organisations but also society as a whole. At BSc DM, we place the organisation in a larger socio-political context both affected by and affecting the conditions for digital management (e.g. through changing regulation).

    Communication in companies
At BSc DM, we consider both promises and potential risks associated with digital technologies in the way they transform the basic conditions for human communication and cooperation everywhere, deeply affecting the outlook and work of organisations in numerous ways.