aemarktg
Institut for Afsætningsøkonomi
Antonia
Erz
Lektor
,
PHD
Kontor:
SOL/C3.16
Tel:
+4538153461
E-mail:
ae.marktg@cbs.dk
521317
Præsentation
Jeg er primært interesseret i menneskers og forbrugeres adfærd i forbindelse med digitale miljøer. Min forskning fokuserer hovedsageligt på spørgsmål om hvordan og hvorfor folk bruger sociale og online medier, og hvordan anmeldelser og andre stimuli og signaler i det digitale miljø påvirker deres vurderinger og beslutningstagning. Et kerneemne er den nye gruppe af social-media influencers med det formål at forstå deres self-branding-indsats og herunder deres rolle i kommunikation og branding af produkter, tjenester og oplevelser til deres følgere. Metodisk er jeg pragmatisk og bruger både kvantitative (inkl. spørgeskemaer og eksperimentelle designs) og kvalitative metoder, ofte i triangulering.
Jeg er medstifter af Digital Marketing Research Cluster og medlem af Consumer Research Cluster.
Fra 2012-2015 havde jeg et individuelt Marie Curie postdoc-stipendium, finansieret af EU's 7. rammeprogram. Projektet undersøgte eksperimentelt, hvordan man komponerer gode brandnavne for nye produkter baseret på informationsprocesteorier. Jeg fik min Ph.D. fra University of St. Gallen, Schweiz. Før mit arbejde som forsker, arbejdede jeg i PR, salg og markedsføring inden for bilindustrien og softwareindustrien.
Primære forskningsområder
- Human and consumer behavior in digital environments
- Social media influencers
- Consumer information-processing, consumer motivation, consumer judgement and decision-making
Administrative opgaver
- Departmental Education Advisor (2020)
- Elective coordinator (2019)
- Shop steward (since 2017)
- Co-founder of the Digital Marketing Research Cluster
Curriculum Vitae
Link til denne hjemmeside
www.cbs.dk/staff/aemarktg
Kurser
- The Power of (Marketing) Language: How Names, Frames, and Phrases Affect our Perceptions, Judgements, and Decisions (elective, MSc)
- Consumer Behaviour (mandatory course, HA (Psyk))
Vejledning
- Bachelor’s projects and Master’s theses in my areas of interest (see above)
- PhD supervision
Udvalgte publikationer
You would like to know how ‘normal’ people became those important social media influencers as we know them today?
Then this article might be of interest to you: Antonia Erz; Anna-Bertha Heeris Christensen / Transforming Consumers Into Brands : Tracing Transformation Processes of the Practice of Blogging.
In: Journal of Interactive Marketing, Vol. 43, No. 3, 8.2018, p. 69-82
You are unsure whether smileys are appropriate when communicating with your students?
Then this could be a good read: Ben Marder; David Houghton; Antonia Erz; Lloyd Harris; Ana Javornik / Smile(y) – and Your Students Will Smile with You? : The Effects of Emoticons on Impressions, Evaluations, and Behaviour in Staff-to-student Communication.
In: Studies in Higher Education, 8.4.2019
Ever wondered whether the thought of social media makes you do good things?
Have a look here: Laura Lavertu; Ben Marder; Antonia Erz; Robert Angell / The Extended Warming Effect of Social Media : Examining Whether the Cognition of Online Audiences Offline Drives Prosocial Behavior in ‘Real Life’.
In: Computers in Human Behavior, Vol. 110, 9.2020
Do we really like the messiness of photos taken by other hotel guests when we decide which hotel to book online?
Learn about the pros and cons of professional photos on online review sites here: Ben Marder; Antonia Erz; Robert Angell; Kirk Plangger / The Role of Photograph Aesthetics on Online Review Sites : Effects of Management- versus Traveler-generated Photos on Tourists’ Decision Making.
I: Journal of Travel Research, 30.12.2019
Publikationer sorteret efter:
2024
Adam Lindgreen (Redaktør) ; Eleri Rosier (Redaktør) ; Antonia Erz (Redaktør) ; Ben Marder (Redaktør) ; Sylvia von Wallpach (Redaktør) / Business Education in the 21st Century : Developing Discipline Competences and Transformation Capabilities.
Cheltenham : Edward Elgar Publishing 2024, 436 s.
Cheltenham : Edward Elgar Publishing 2024, 436 s.
Antologi > peer review
Anna-Bertha Heeris Christensen; Antonia Erz; Sylvia von Wallpach / Managing Person-brands in the Digital Age
Abstract from Brand Camp 6, 2024
Abstract from Brand Camp 6, 2024
Konferenceabstrakt til konference
Eleri Rosier; Adam Lindgreen; Antonia Erz; Ben Marder; Sylvia von Wallpach / Preface
I: Business Education in the 21st Century: Developing Discipline Competences and Transformation Capabilities. . red. /Adam Lindgreen; Eleri Rosier; Antonia Erz; Ben Marder; Sylvia von Wallpach. Cheltenham : Edward Elgar Publishing 2024, s. xxii-xxxi
I: Business Education in the 21st Century: Developing Discipline Competences and Transformation Capabilities. . red. /Adam Lindgreen; Eleri Rosier; Antonia Erz; Ben Marder; Sylvia von Wallpach. Cheltenham : Edward Elgar Publishing 2024, s. xxii-xxxi
Forord/efterskrift
2023
Antonia Erz; Ben Marder; Robert J. Angell; Alexander Josiassen / Doin’ it for the ‘Gram : The Effect of Anticipated Instagrammability on Consumer Preferences.
Paper presented at The European Association for Consumer Research Conference. EACR 2023, 2023
Paper presented at The European Association for Consumer Research Conference. EACR 2023, 2023
Paper > peer review
2022
Sarah Robinson; Maral Muratbekova-Touron; Christian Linder; Ricarda B. Bouncken; Melike N. Findikoglu; Massimo Garbuio; Martina Hartner-Tiefenthaler; Ioannis C. Thanos; Barak S. Aharonson; Andreas Strobl; Haina Zhang; Antonia Erz; Sylvia von Wallpach; Pinar Bayhan Karapinar; Andreas Diedrich; Eve Saint-Germes; Rosanna Cole / 40th Anniversary Editorial : Looking Backwards to Move Forward in Management Research.
I: European Management Journal, Vol. 40, Nr. 4, 2022, 8 s., s. 459-466
I: European Management Journal, Vol. 40, Nr. 4, 2022, 8 s., s. 459-466
Leder
Sebastian Oliver; Ben Marder; Antonia Erz; Jan Kietzmann / Fitted : The Impact of Academics’ Attire on Students’ Evaluations and Intentions.
I: Assessment & Evaluation in Higher Education, Vol. 47, Nr. 3, 5.2022, s. 390-410
I: Assessment & Evaluation in Higher Education, Vol. 47, Nr. 3, 5.2022, s. 390-410
Tidsskriftartikel > peer review
Ben Marder; Robert J. Angell; Tugra Akarsu; Antonia Erz / The Contemporary Face of Word-of-mouth in B2B Contexts : New Technologies, Practices and Challenges.
I: Industrial Marketing Management, Vol. 106, 2022, 5 s., s. A7-A11
I: Industrial Marketing Management, Vol. 106, 2022, 5 s., s. A7-A11
Leder > peer review
2021
Robert Angell; Paul Bottomley; Matthew Gorton; Ben Marder; Antonia Erz / The Animosity Transfer Process : Consumer Denigration of Foreign Sponsors and Testing Potential Mitigation Strategies.
I: International Marketing Review, Vol. 38, Nr. 6, 2021, s. 1308-1330
I: International Marketing Review, Vol. 38, Nr. 6, 2021, s. 1308-1330
Tidsskriftartikel > peer review
Ben Marder; Antonia Erz; Robert Angell; Kirk Plangger / The Role of Photograph Aesthetics on Online Review Sites : Effects of Management- versus Traveler-generated Photos on Tourists’ Decision Making.
I: Journal of Travel Research, Vol. 60, Nr. 1, 1.2021, s. 31-46
I: Journal of Travel Research, Vol. 60, Nr. 1, 1.2021, s. 31-46
Tidsskriftartikel > peer review
2020
Ben Marder; David Houghton; Antonia Erz; Lloyd Harris; Ana Javornik / Smile(y) – and Your Students Will Smile with You? : The Effects of Emoticons on Impressions, Evaluations, and Behaviour in Staff-to-student Communication.
I: Studies in Higher Education, Vol. 45, Nr. 11, 11.2020, s. 2274-2286
I: Studies in Higher Education, Vol. 45, Nr. 11, 11.2020, s. 2274-2286
Tidsskriftartikel > peer review
2020
Laura Lavertu; Ben Marder; Antonia Erz; Robert Angell / The Extended Warming Effect of Social Media : Examining Whether the Cognition of Online Audiences Offline Drives Prosocial Behavior in ‘Real Life’.
I: Computers in Human Behavior, Vol. 110, 9.2020
I: Computers in Human Behavior, Vol. 110, 9.2020
Tidsskriftartikel > peer review
2019
Minas Kastanakis; Sarah Robinson; Yannis Tsalavoutas; Mario Fernando; Claudia Jonczyk; Uriel Stettner; Ioannis Thanos; Barak Aharonson; Kristina Potočnik; Haina Zhang; Antonia Erz; Sylvia von Wallpach; Andreas Diedrich; Christopher R. Leupold; Liz Breen / Making a Difference : Thoughts on Management Scholarship from the Editorial Team.
I: European Management Journal, Vol. 37, Nr. 3, 2019, 6 s., s. 245-250
I: European Management Journal, Vol. 37, Nr. 3, 2019, 6 s., s. 245-250
Leder
Ben Marder; David Gattig; Emily Collins; Leyland Pitt; Jan Kietzmann; Antonia Erz / The Avatar's New Clothes : Understanding Why Players Purchase Nonfunctional Items in Free-to-play Games.
I: Computers in Human Behavior, Vol. 91, 2.2019, s. 72–83
I: Computers in Human Behavior, Vol. 91, 2.2019, s. 72–83
Tidsskriftartikel > peer review
2018
Antonia Erz; Ben Marder; Elena Osadchaya / Consuming and Producing on Social Media : A Uses and Gratifications Perspective on Motives of Hashtag Use on Instagram.
Abstract from The 47th EMAC Annual Conference 2018, 2018
Abstract from The 47th EMAC Annual Conference 2018, 2018
Konferenceabstrakt til konference > peer review
Antonia Erz; Ben Marder; Elena Osadchaya / Hashtags : Motivational Drivers, their Use, and Differences Between Influencers and Followers.
I: Computers in Human Behavior, Vol. 89, 12.2018, s. 48-60
I: Computers in Human Behavior, Vol. 89, 12.2018, s. 48-60
Tidsskriftartikel > peer review
Antonia Erz; Anna-Bertha Heeris Christensen / Transforming Consumers Into Brands : Tracing Transformation Processes of the Practice of Blogging.
I: Journal of Interactive Marketing, Vol. 43, Nr. 3, 8.2018, s. 69-82
I: Journal of Interactive Marketing, Vol. 43, Nr. 3, 8.2018, s. 69-82
Tidsskriftartikel > peer review
2017
Karin Tollin; Antonia Erz; Jesper Vej / The Strategic Viewpoints of Innovation and Marketing Teams on the Development of Novel Functional Foods
I: Developing New Functional Food and Nutraceutical Products. red. /Debasis Bagchi; Sreejayan Nair. London : Academic Press 2017, s. 63-83
I: Developing New Functional Food and Nutraceutical Products. red. /Debasis Bagchi; Sreejayan Nair. London : Academic Press 2017, s. 63-83
Bidrag til bog/antologi > peer review
2016
Antonia Erz; Richard Gyrd-Jones; Anna-Bertha Heeris Christensen / “I Blog so I Become” : Studying the Transformational Power of Fashion Blogging on Consumer Bloggers’ Self-concepts.
I: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . red. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
I: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . red. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
Konferencebidrag i proceedings > peer review
2015
Antonia Erz; Bo T. Christensen / Can You Say My Name? : Effects of Phonological Fluency on Memory of Nonword Brand Names.
Paper presented at The 44th EMAC Annual Conference 2015, 2015
Paper presented at The 44th EMAC Annual Conference 2015, 2015
Paper > peer review
Antonia Erz; Bo T. Christensen / Can You Say My Name? : Effects of Phonological Fluency on Memory of Nonword Brand Names.
Paper presented at French-Austrian-German Workshop on Consumer Behaviour, 2015
Paper presented at French-Austrian-German Workshop on Consumer Behaviour, 2015
Paper > peer review
2014
Antonia Erz; Bo Christensen / Challenging the Superiority of Phonological Fluency : The Role of Product Context and Competing Fluency in Brand Name Recognition.
I: ACR 2014 Association for Consumer Research North American Conference 2014: Proceedings. . red. /June Cotte; Stacy Wood; Linda Price. Baltimore : Association for Consumer Research 2014, 3 s.
I: ACR 2014 Association for Consumer Research North American Conference 2014: Proceedings. . red. /June Cotte; Stacy Wood; Linda Price. Baltimore : Association for Consumer Research 2014, 3 s.
Konferenceabstrakt i proceedings > peer review
Antonia Erz; Bo Christensen / Fluency Effects on Brand Name Recognition and Preference : The Role of Product Context.
I: SCP Winter Conference: Proceedings. . red. /Mark Forehand; Americus Reed. www : Society for Consumer Psychology 2014, 3 s.
I: SCP Winter Conference: Proceedings. . red. /Mark Forehand; Americus Reed. www : Society for Consumer Psychology 2014, 3 s.
Konferenceabstrakt i proceedings > peer review
2013
Antonia Erz; Bo Christensen / Fluency of Brand Names : Effects of Ease-of-Pronunciation on Non-Word Memory and Product Judgments.
I: European Advances in Consumer Research, Vol. 10, 2013, 2 s., s. 196-197
I: European Advances in Consumer Research, Vol. 10, 2013, 2 s., s. 196-197
Konferenceabstrakt i tidsskrift > peer review
2012
Antonia Erz; Bo T. Christensen; Torsten Tomczak / Easy Like a Sunday Morning : How the Fluency of Analogies Affects Innovation Liking.
Abstract from 40th Annual Conference of the Association of Consumer Research. ACR 2012, 2012
Abstract from 40th Annual Conference of the Association of Consumer Research. ACR 2012, 2012
Konferenceabstrakt til konference > peer review
Flere resultater ...(i alt 24 )
2019
Oliver Emil Andersen (Udøver) ; Antonia Erz (Udøver) ; Anna-Bertha Heeris Christensen (Udøver) ; Kristoffer Nygaard (Udøver) ; Oliver Rosendal (Udøver) ; Ute Steinke (Producent) / Under the Influence(r) of Social Media
Frederiksberg : CBS Business Stories 2019
Frederiksberg : CBS Business Stories 2019
Lyd og/eller billed produktion (digital)
2014
Antonia Erz / Say My Name! : How the Ease with Which Consumers Pronounce Brand Names Affects Preferences and Memory.
I: Nyhedsbrevet om Forbrugeradfærd, Nr. 22, 2014, s. 2-9
I: Nyhedsbrevet om Forbrugeradfærd, Nr. 22, 2014, s. 2-9
Tidsskriftartikel
2024
Tidligere trader i Goldman Sachs advarer mod scams
29/10/2024 // Børsen // Katrine Rahbek
Kan man købe en kunde for en bolle med ost?
15/05/2024 // Børsen, sektion 2, s. 14-15 // Pernille Mohr Nielsen
2023
Kan dit barn kende forskel på DR-Joakim og Arla-Joakim?
03/07/2023 // Politiken // Camille Landberger, Lars Eriksen
2022
Vi er vilde med madspildsapps: »Vi har udsolgt næsten hver dag«
31/08/2022 // Politiken, Sektion 5 (Liv) Side 20 // Ikran Abdiaziz Mohamed
Influencere tjener styrtende på at flashe et forbrugstungt liv på Instagram. Og den klimabevidste ungdom elsker at følge med
31/03/2022 // Politiken.dk // Frederikke Elberth Møller
Klimaangste unge køber influenceres enorme og sponsorerede forbrug af tøj og rejser
20/03/2022 // Politiken // Frederikke Elberth
2021
CBS kårer årets bedste forskningsformidler
03/11/2021 // Sciencereport.dk // Nana Elving Hansen
New CBS-developed teaching material is like ''a digital and interactive textbook''
07/09/2021 // Cbswire.dk // Anne Thora Lykkegaard
Den feminine fordel
05/09/2021 // Markedsføring // Uffe Jørgensen Odde
Nu køber vi både modetøj og møbler online
10/01/2021 // Jyllands-Posten // Layal Freije
2020
Taler du emoji'sk?
06/08/2020 // Mad og Bolig // Christian Martinez og Karoline Mathilde Sohn Iversen
Influencere: De levende reklamesøjler
29/03/2020 // Midtjyllandsavis.dk // Søren Flott
De levende reklamesøjler
15/03/2020 // Nordjyske Stiftstidende // Søren Flottdk
2019
Alle kan se sig selv i Kylie Jenner
23/11/2019 // Jyllands-Posten // Frederikke Træholt
Man kan relatere til Kylie Jenner
23/11/2019 // Finans.dk (resume) // Frederikke Træholt
Influencere kæmper med at bevare danskernes tillid
18/09/2019 // Information // Serge Savin
Emojier gør læreren populær
17/07/2019 // Ude og Hjemme
Studie: Brug af emojis får en underviser til at fremstå dummere, men venlig
28/05/2019 // Videnskab.dk
Smileys får dig til at fremstå dummere, men flink
28/05/2019 // Cbs.dk (Copenhagen Business School)
Why teachers should use emojis more often?
23/05/2019 // Cbswire.dk // Anne M. Lykkegaard
2019
Den negative anmeldelse får mest opmærksomhed
19/03/2019 // Erhvervsmagasinet Dental // Jon Holm-Pedersen
2018
Venskabelig anbefaling eller betalt propaganda?
22/12/2018 // Politiken // Emilie Maarbjerg Mørk, Simon Roliggaard
Kunde-anmeldelser på web kan give eller koste kunder
16/10/2018 // Bladet Arbejdsgiverne // Amalie Klitgaard
Flere resultater ...(i alt 23 )
Bibeskæftigelse
- 2020: External PhD-supervisor to Sebastian Oliver, University of Edinburgh, Business School
- 2019 and ongoing: Associate editor for the area of marketing of European Management Journal