Institut for Afsætningsøkonomi

ahcmarktg

Institut for Afsætningsøkonomi

Anna-Bertha Heeris
Christensen
Adjunkt
,
PHD


Kontor: SOL/C3.20
Tel:
+4538152106
E-mail: ahc.marktg@cbs.dk
anna-bertha
Præsentation

Dr. Anna-Bertha Heeris Christensen holds a Ph.D. in Marketing from Copenhagen Business School. Anna-Bertha does research in the liminal space between consumption, production and work within the digital context. Building on sociological foundations Anna-Bertha specializes in Influencer Marketing and the ethicality of commercializing humans.

Primære forskningsområder

Anna-Bertha’s key research areas are human branding, influencer marketing, ethics and qualitative methods.

 

Sociale medier
Link til denne hjemmeside
www.cbs.dk/staff/ahcmarktg
Udvalgte publikationer

Christensen, A. B. H. (2022). Conflicts and Challenges in Practices of Commercializing Humans: An Ethnographic Study of Influencer Marketing Work.

Christensen, A. B. H., Gyrd-Jones, R., & Beverland, M. B. (2020). Digital Exploitation through Emotional Labour: The Work-practices of Influencers.

Erz, A., & Heeris Christensen, A. B. (2018). Transforming consumers into brands: Tracing transformation processes of the practice of blogging. Journal of Interactive Marketing, 43(1), 69-82.

Publikationer sorteret efter:
2024
Anna-Bertha Heeris Christensen; Richard Gyrd-Jones; Michael B. Beverland / Dialectical Emotional Labour in Digital Person-Branding : The Case of Digital Influencers.
I: Organization Studies, Vol. 45, Nr. 4, 4.2024, s. 571-591
Tidsskriftartikel > peer review
Anna-Bertha Heeris Christensen; Antonia Erz; Sylvia von Wallpach / Managing Person-brands in the Digital Age
Abstract from Brand Camp 6, 2024
Konferenceabstrakt til konference
Richard Gyrd-Jones; Anna-Bertha Heeris Christensen / Psycho-political Branding : A New Era of Subjectivized Brands.
Paper presented at 17th Global Brand Conference, 2024
Paper > peer review
2022
Anna-Bertha Heeris Christensen / Conflicts and Challenges in Practices of Commercializing Humans : An Ethnographic Study of Influencer Marketing Work.
Frederiksberg : Copenhagen Business School [Phd] 2022, 165 s. (PhD Series, Nr. 37.2022)
Ph.d.-afhandling
2020
Anna-Bertha Heeris Christensen; Richard Gyrd-Jones; Michael B. Beverland / Digital Exploitation through Emotional Labour : The Work-practices of Influencers.
Paper presented at 36th EGOS Colloquium 2020, 2020
Paper > peer review
2018
Antonia Erz; Anna-Bertha Heeris Christensen / Transforming Consumers Into Brands : Tracing Transformation Processes of the Practice of Blogging.
I: Journal of Interactive Marketing, Vol. 43, Nr. 3, 8.2018, s. 69-82
Tidsskriftartikel > peer review
2016
Antonia Erz; Richard Gyrd-Jones; Anna-Bertha Heeris Christensen / “I Blog so I Become” : Studying the Transformational Power of Fashion Blogging on Consumer Bloggers’ Self-concepts.
I: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . red. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
Konferencebidrag i proceedings > peer review