Institut for Afsætningsøkonomi

Anna joined Copenhagen Business School as a Ph.D. Fellow in Sales Management in September 2023. Prior to joining CBS, she graduated with a master’s degree in business, economics, and philosophy (M.A.) from the University of Mannheim. During her master’s thesis and her work as a research assistant at the chair of B2B Marketing, Sales, and Pricing she focused on sales management, B2B marketing, sustainability, and value-based selling.

She will now continue to pursue this specialization in her Ph.D. Project under the supervision of Michel van der Borgh and Peren Özturan. In her research, Anna aims to understand how organizations within B2B networks can wrestle flows of existing and nascent data resources into coherent, effective growth strategies.