Institut for Afsætningsøkonomi

Constant Pieters is an Assistant Professor of Marketing at Copenhagen Business School. Prior to joining CBS, he was a Lecturer of Marketing at Tilburg University, where he also earned his Ph.D.

Constant’s ongoing research focuses on quantitative business and marketing research methods, as well as their substantive applications in marketing strategy and consumer research. His research on the comparative performance of moderation methods is published in the Journal of Marketing Research. He also published on the theorization and testing of U-shaped relationships with and without moderation in the Strategic Management Journal. Constant has been presenting his research at international conferences.

In terms of teaching, Constant has been responsible for the coordination, development, and delivery of fundamental and applied courses in quantitative marketing research and analytics domains. He has also been an active MSc. thesis coach.

Constant received a Ph.D. in Marketing (2020), a Research MSc. degree in Business: Marketing (2014), an MSc. degree in Marketing Research (2012), and a BSc. degree in Business Administration (2011), all at Tilburg University.