mmicmarktg
Institut for Afsætningsøkonomi
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Dr. Milena Micevski holds a PhD in Marketing Strategy from Loughborough University, UK. She is currently an Associate Professor at the Department of Marketing at Copenhagen Business School (CBS), Denmark. In addition, she is a Member of the B2B Marketing Research Cluster and Marketing Ethics Research Cluster at CBS. She is also an Associate editor at Business Ethics, the Environment & Responsibility. Milena serves an ad-hoc reviewer for a number of influential international academic journals (e.g., Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management) and international academic conferences (e.g., American Marketing Association Conference, European Marketing Academy Conference). Prior to joining CBS in 2021, she held academic positions at the University of Vienna and Loughborough University. She also worked as an external lecturer at various Universities in Austria and UK.
Milena Micevski’s research lies within the areas of B2B Sales Management, Retail and Service frontline employee management, the role of stereotyping, identification, ethics and emotions in consumer decision-making. Her work appeared in internationally renowned journals such as the Journal of Business Ethics, Journal of International Marketing, Journal of Travel Research, Industrial marketing management, International Marketing Review and Journal of Business Research among others. Her PhD thesis, entitled “Marketing and Sales Interface Flexibility: A Social Exchange Theory Perspective”, won the top prize of “Best Doctoral Idea” at the Academy of Marketing Science (AMS) Doctoral Consortium in Rheims, France in 2011. Her paper, “Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies”, was nominated for the 2019 prestigious Hans B. Thorelli Award. Prior to joining academia, Milena Micevski has a vast industry experience in both large, global (e.g. L'Oréal) and small, family-owned (e.g. Nikotex Carpets) companies.
I: British Journal of Management, 7.3.2024
Abstract from AMS 2023 Annual Conference, 2023
New York, NY : Routledge 2023, 314 s. (Routledge Studies in Business Ethics)
I: Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions. . red. /Stefan Markovic; Adam Lindgreen; Nikolina Koporcic; Milena Micevski. New York, NY : Routledge 2023, s. xxvii-xxv (Routledge Studies in Business Ethics)
I: Technovation, Vol. 120, 2.2023
I: Proceedings of the European Marketing Academy: EMAC 2023 Regional Conference. Brussels : European Marketing Academy. EMAC 2023, 1 s. (Proceedings of the European Marketing Academy)
I: Forum Markenforschung 2021: Tagungsband der Konferenz DERMARKENTAG. . red. /Jörn Redler; Holger J. Schmidt; Carsten Baumgarth. Wiesbaden : Gabler 2023, s. 219-233
I: Proceedings of the European Marketing Academy: EMAC 2022 Annual Conference. Brussels : European Marketing Academy. EMAC 2022, 1 s. (Proceedings of the European Marketing Academy)
I: Handbook of Sustainability-driven Business Strategies in Practice. red. /Stefan Markovic; Cristina Sancha; Adam Lindgreen. Cheltenham : Edward Elgar Publishing 2021, s. 79–93
I: Journal of Product and Brand Management, Vol. 30, Nr. 1, 2021, s. 118-131
I: International Marketing Review, Vol. 38, Nr. 2, 2021, s. 367-386
I: Journal of Business Research, Vol. 124, 1.2021, s. 684-694
I: Industrial Marketing Management, Vol. 91, 11.2020, s. 285-300
I: Proceedings of the EMAC 2020 Regional ConferenceBrussels : European Marketing Academy. EMAC 2020, 1 s. (Proceedings of the European Marketing Academy)
I: Journal of Business Research, Vol. 104, 11.2019, s. 644-654
I: Journal of Business Research, Vol. 104, 11.2019, s. 576-586
I: International Marketing Review, Vol. 36, Nr. 6, 2019, s. 979-995
I: Journal of Product and Brand Management, Vol. 28, Nr. 1, 2019, s. 28-49
I: Journal of Business Research, Vol. 104, 11.2019, s. 622-631
I: Journal of Business Research, Vol. 104, Nr. November, 2019, s. 552-562
I: Journal of Business Ethics, Vol. 156, Nr. 2, 2019, s. 377-397
I: Journal of Services Marketing, Vol. 32, Nr. 5, 2018, s. 559-569
I: Journal of Business Research, Vol. 86, Nr. May, 2018, s. 291-299
I: Journal of Marketing Management, Vol. 34, Nr. 13-14, 2018, s. 1196-1226
I: Journal of Business Ethics, Vol. 141, Nr. 2, 2017, s. 249-265
I: Journal of Business Research, Vol. 80, Nr. November, 2017, s. 53-62
I: Journal of Business Research, Vol. 80, 11.2017, s. 210-217
I: Journal of Business Research, Vol. 80, Nr. November, 2017, s. 266-276
I: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. . red. /Michael W. Obal; Nina Krey; Christian Bushardt. Cham : Springer 2016, s. 97-100 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
I: Journal of Business Research, Vol. 69, Nr. 11, 2016, s. 5040-5045
I: Journal of Business Research, Vol. 68, Nr. 8, 8.2015, s. 1657-1666
I: Journal of Product and Brand Management, Vol. 24, Nr. 2, 2015, s. 134-146
I: Journal of International Marketing, Vol. 23, Nr. 3, 2015, s. 41-65
I: Journal of Travel Research, Vol. 52, Nr. 6, 2013, s. 789-804
I: Journal of International Marketing, Vol. 21, Nr. 4, 2013, s. 62-87
Nyt forskningsprojekt: Hvad sker der, når forbrugere møder sælgere med indvandrerbaggrund?
- Academic advisor for the Marketing Lab (CBS student association)