trsi

Institut for Strategi og Innovation

Thomas
Ritter
Professor


Kontor: KIL/14.A-3.71
Tel:
+4538152121
, Mobil:
+45 31400062
E-mail: tr.si@cbs.dk
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Præsentation

Thomas Ritter is Professor of Market Strategy and Business Development. Thomas Ritter’s main research interest is in firms’ commercial competence, i.e. the way firms earn profits. This overall interest can be divided into studies on customer insight and market segmentation, customer value creation and value modelling, customer relationship management, and market strategy development. Projects are either on the operational, execution level (how are things done) or on the executive level (how to lead the market-oriented and customer-centric firm). Thomas’ work has been widely published in journals including International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management and Journal of Business and Industrial Marketing.

Primære forskningsområder
  • Commercial competence
  • Market strategies
  • Customer insight and segmentation
  • Customer relationship management
  • Customer value modelling
  • Business development
Sociale medier
Link til denne hjemmeside
www.cbs.dk/staff/trsi
Kurser
  • Forretningsudvikling (Master of Business Development)
  • Strategy Development (EMBA)
Andre undervisningsaktiviteter

Executive teaching courses and programs for CBS Executive

Publikationer sorteret efter:
2024
Carsten Lund Pedersen; Thomas Ritter; Torben Juul Andersen / A Project-based Perspective on Strategic Renewal
I: Strategic Management Review, Vol. 5, Nr. 3, 2024
Tidsskriftartikel > peer review
Thomas Ritter; Carsten Lund Pedersen / Building Engagement Ambidexterity : A Call for Proftitioners and Pracfessors.
I: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . red. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, s. 95-109 (How To Guides)
Bidrag til bog/antologi > peer review
Carsten Lund Pedersen; Thomas Ritter / Digital Authenticity : Towards a Research Agenda for the AI-driven Fifth Phase of Digitalization in Business-to-business Marketing.
I: Industrial Marketing Management, Vol. 123, 11.2024, s. 162-172
Tidsskriftartikel > peer review
Carsten Lund Pedersen; Thomas Ritter / Firing the Right Customers is Good Business
I: MIT Sloan Management Review, 30.1.2024
Tidsskriftartikel > peer review
Michael Ehret; Wesley J. Johnston; Thomas Ritter / From Buying Centers to Buying Ecosystems : Advancing the B2B Research Journey.
I: Industrial Marketing Management, Vol. 117, 2024, 7 s., s. A10-A16
Leder > peer review
Thomas Ritter; Carsten Lund Pedersen / Is Segmentation a Theory? : Improving the Theoretical Basis of a Foundational Concept in Business-to-business Marketing.
I: Industrial Marketing Management, Vol. 116, 1.2024, s. 82-92
Tidsskriftartikel > peer review
Achim Walter; Nicole Coviello; Monika Sienknecht; Thomas Ritter / Leveraging the Lab : How Pre-founding R&D Collaboration Influences the Internationalization Timing of Academic Spin-offs.
I: Entrepreneurship: Theory and Practice, Vol. 48, Nr. 1, 1.2024, s. 71-103
Tidsskriftartikel > peer review
Christopher Lettl; Thomas Ritter; Carsten Lund Pedersen / The Open Organization
I: Designing Adaptive Organizations. red. /Charles C. Snow; Øystein D. Fjeldstad. Cambridge : Cambridge University Press 2024, s. 23-35
Bidrag til bog/antologi > peer review
Thomas Ritter; Achim Walter / Value Creation in Business-to-Business Relationships
I: Elgar Encyclopedia of Pricing. red. /Andreas Hinterhuber. Cheltenham : Edward Elgar Publishing 2024, s. 313-315 (Elgar Encyclopedias in Business and Management series)
Encyclopædiartikel > peer review
2023
Thomas Ritter; Flemming Poulfelt / Danske virksomhedslederes udfordringer anno 2023 : Strategiske dilemmaer i usikre tider.
Frederiksberg : Copenhagen Business School, CBS 2023, 17 s.
Rapport
Flere resultater ...(i alt 191 )
Forskningsprojekter
Bibeskæftigelse
Year Name of contractual partner Type of activity
2018-2020 Weilbach AS Board member

2018-2024

Commit-Consult  Executive education and management consulting
2018-2024 Thomas Ritter Aps Executive education and management consulting
2022-2023 Visionsoftware  Board member