Future generation on future health communication

The ComCaseCompetition final is a free public event taking place on the 28th of January from 3 pm to 7 pm at Copenhagen School.

All over the world people are moving into cities. What most of them don’t know is that it increases their risk of diabetes two to five times. Global urbanization creates health challenges in form of lifestyle related diseases, including a rapid number of Diabetes 2 suffereres.
•    How can you involve cities in fighting Urban Diabetes?
•    How do you get the message across and engage stakeholders?

11 teams of communication students from around the world compete to come up with the best solutions at this year’s ComCaseCompetition. The case represents a real-life communication challenge linked to Novo Nordisk’s ‘Cities Changing Diabetes’ initiative. The students have 24 hours to provide their solutions. Three teams will advance to the final and present their solutions to a jury of communication experts and a wider audience.

Sign up for the free public event 28th of January 2015 at Copenhagen Business School from 3PM – 7PM, Solbjerg Plads 3, Frederiksberg

Program

15:00    Welcome
ASTRIDK HAUG, Chairman of the Board at the Danish Association of Communication Professionals.
Moderator TORBEN DAN PEDERSEN, Operate A/S

15.10    Future health from patient to wellness
CLAUS KJELDSEN, CEO, Copenhagen Institute for Future Studies, internationally known keynote speaker, talks on the future of health and health communication

15.40    Cities changing diabetes with Novo Nordisk
MIKE RULIS, Head of Corporate Communications, Corporate Vice President & NIELS LUND, Vice President, Corporate Public Affairs Novo Nordisk present the challenges in getting the message across and engaging stakeholders in the fight against urban diabetes.

16.00    Copenhagen changing diabetes (to be confirmed)
NINNA THOMSEN, Mayor of Health Copenhagen

16:20    Welcome to the finales
DORTE SALSKOV-IVERSEN, Head of Department, CBS Vice President for International Affairs and PHD, CBC

16.25    24 hours- the movie

16:30     3 finalists present their recommendations for the jury and guests.
Each group has 15 minutes to present. The jury challenges the team. The jury is:

TIMOTHY CLARK - Chairman of the jury: Professor, Durham Business School
LINE AARSLAND – Vice President, Egmont
ANNE VILLEMOES - Director of Communications, Danish Crown
KENTH KÆRHØG - Senior Vice President, ISS World Services A/S
LARS THØGER CHRISTENSEN, Professor Copenhagen Business School
MATTHIAS BODE - Associate Professor, University of Southern Denmark
ASTRID HAUG, Chairman of Danish Association of Communication Professionals
KRISTIAN BJERREGAARD – Vice Chairman, Young Communicators

18:00    The jury votes

18:00     Reception and snacks for participants and guests

18:45    The winner is announced

18:55     Final words by Karl-Heinz Pogner