New Book on Strategic CSR Communication

This book raises the key issues, the challenges and the complexity that face managers as they engage themselves and their organisations in a stakeholder dialogue about on communicating their CSR efforts.

Increasingly critical and sophisticated stakeholders request companies to engage in CSR activities and to communicate about such efforts. Driven by such an energetic demand, CSR communication seems like a straightforward task: inform stakeholders better about corporate CSR activities. Yet, strategic CSR communication is anything but a straightforward endeavour. Communicating an organisation as a socially responsible entity implies not only "better information" but also that organisational members develop a sensitivity towards the changing expectations among a variety of stakeholders who voice their concerns with different intensity and on different topics.

About the editors

Mette Morsing

Ph.D. / Associate Professor · Organisation theory, communication and corporate

social responsibility

Suzanne C. Beckmann

Dr.rer.soc. / Professor · Integrated communications management, brand management, strategic planning and market orientation, consumption studies and consumer behaviour, corporate social responsibility and methodological development in market research