Mariko Fujiwara

On changing values in Japan

Wednesday, June 14, 2006 - 13:00 to 15:00

Seminar: Changing values and lifestyles in Japan and their impact on the Japanese market

The Asian Studies Programme (ASP), Department of Intercultural Communication and Management (IKL), Asia Research Centre (ARC) in collaboration with the Japanese Embassy in Copenhagen have the pleasure of inviting to a seminar on ‘Changing values and lifestyles in Japan and their impact on the Japanese market’.  

Presenter is

Ms. Mariko Fujiwara, educated anthropologist from New YorkStateUniversity, PhD from StanfordUniversity and longstanding experience on Japan, consumer preferences and trends, changes in values among others. Mariko Fujiwara is now working in a senior position as part of the market research branch at the second largest advertising agency in Japan, while she is in the board at many commissions, committees etc. 

The seminar will be opened by Gotaro Ogawa, Ambassador of Japan to Denmark.

Professor Brian Moeran will moderate the discussion taking place after the presentation.  

Following the seminar, ASP, IKL, ARC and the Japanese Embassy in Copenhagen would like to invite participants to a small reception with wine and traditional Japanese food (sushi) in the CBS Canteen at Porcelænshaven (‘Ovnhallerne’).  

For registration, please contact the ASP secretariat, Winnie Pejtersen (phone: 3815-3189, email:

wp.ikl@cbs.dk) no later than Monday 12th June at noon.  

Yours sincerely

Søren Jeppesen

ASP Program Director

The page was last edited by: Communications // 10/26/2012