MCC info meeting and 'Asian Brand Strategy'

Joint event – MCC info meeting and Martin Roll on his new book Asian Brand Strategy

Want to know more about the Master of Corporate Communication? Come and join our combined info meeting and executive seminar where you will meet Professor Suzanne C. Beckmann who is Associate Dean of MCC, and two participants from the current MCC class who will talk about their experiences and what they have gained from the MCC program.

Then experience MCC from the inside while listening to a lecture given by Martin Roll, CEO of VentureRepublic, on his new book Asian Brand Strategy.

Asian Brand Strategy – A New Leadership Paradigm

Martin Roll’s talk will focus on key insights and perspectives from his best-selling book Asian Brand Strategy and the new leadership paradigm shaping across Asia with wide implications for any boardroom executive.

Program:

16.00 – 17.00 Info meeting with Professor Suzanne C. Beckmann, Associate Dean of Master of Corporate Communication, and two participants of the current class.

 17.00 – 17.15 Break

17.15 – 18.00 Martin Roll on “Asian Brand Strategy – A New Leadership Paradigm”

18.00 – Networking & Light Refreshments

About Martin Roll

Martin Roll is a thought-leader on branding driven by tremendous experience and insights gained from his more than 15 years in the global advertising and branding industry. By focusing on building iconic brands, Martin Roll helps boardrooms in Fortune 500 companies to enhance shareholder value and create sustainable competitive advantage. He also lectures at INSEAD and CEIBS.