Managing integrated communications in Danske Bank

Seminar withenior Executive Vice President Steen Reeslev arranged by CBS Executive

Steen Reeslev will talk about the importance of various communications disciplines, including corporate design, internal communications, media relations, and marketing in the development of an integrated branding strategy.

Steen Reeslev will address some of the challenges of a communications professional in large organisations as well the importance of achieving measurable results through communications.

What are the criteria for success for an integrated branding strategy? What will set the stage for Danske Bank's communication and marketing in the near future? How can communications contribute to employee motivation and even pride?

Program

16.30 – 16.40 Welcome and introduction by Professor Suzanne C. Beckmann, Associate Dean of Master of Corporate Communication

16.40 – 17.25 Managing integrated communications in Danske Bank by Steen Reeslev, Senior Executive Vice President, Member of the Executive Committee, Danske Bank

17.25 – 17.40 Q & A

17:40 –  Networking & Light Refreshments

About Steen Reeslev

Steen Reeslev is Senior Executive Vice President, Member of the Executive Committee, Danske Bank.

Before joining Danske Bank as Communications Director in 1998, Steen Reeslev worked as a newspaper journalist covering business and finance. He also worked as general manager and regional director at the pr agency Burson-Marsteller and as partner at Brinkmann Kommunikation. 

Please register online here