Welcome to Diana Storm as Teaching Associate Professor

The Department of Marketing is very happy to announce that Diana Storm joins as teaching associate professor

Diana research interests are in the broad field of interpretive consumer research, focusing on experiential and symbolic aspects and processes related to the interaction between culture, identity, and consumption. She has published in Journal of Consumer Research and Journal of Retailing.

We have been fortunate to have Diana as an external teacher for the past 14 years. She is highly engaged in teaching. Throughout the years, she has facilitated meaningful student learning experiences through high pedagogical quality and academic standards, based on research-based, active, and problem-based teaching and learning.

Given her devotion to research-based teaching, her research interests are reflected strongly in the topics, structures, and curricula of the courses she develops, manages, and teaches. These courses are within business-to-consumer marketing, consumer behavior, and market research methods and are based on a strong and holistic market-orientation. Recent examples of her course development subjects are sustainable consumption and transformative consumer research.

In her new position, she will continue to develop and enhance student learning experiences. She will be part of several teaching teams working with the development and teaching of blended and/or fully online courses, drawing from her experiences with learning materials and methods that integrate on-campus and digital learning environments.

Welcome, Diana! We look much forward to working with you.