BLC (SPRØK) celebrates 25 years!

May 31, 2012 BLC conference and BLC 25 years Reception

Thursday, May 31, 2012 - 14:30 to 19:00

The Business, Language and Culture (BLC) programme (formerly SPRØK) celebrates 25 years as one of the most internationally oriented business programmes at CBS. In June1987, the first group of BLC/SPRØK Bachelors graduated from CBS and since then several generations of BLCers have made their mark on business and society.

This will be marked by a BLC Conference and a BLC 25 Years Reception:

  • May 31, 2012

  • Conference 14:30-17:00, reception 17:00-19:00

  • Copenhagen Business School, Solbjerg Plads 3, SP202 and rotunda outside SP202           

  • Registration required by May 10, 2012.

You can sign up for either the conference, the reception or both

We invite all BLC alumni, students and faculty to an afternoon of BLC input, networking and celebration.

Welcome/Velkomen/Bienvenue/Bienvenidos/Willkommen/ようこそ/欢迎

For questions, please contact: BLCJubilaeum@cbs.dk

Program:

THE BLC LEGACY AND THE FUTURE:  Contextualizing management and strategy across borders

14:30 – 15:00  /    Registration and coffee, cakes, fruits

15:00 – 15:10  /    Introduction by Mette Zølner, Academic Director, BSc & MSc BLC

15:10 – 15:40  /    Keynote 1 by Prof. Klaus Meyer (China Europe International Business School, University of Bath, CBS):

MNC strategy in emerging markets: challenges to theory and practice

Multinational corporations (MNCs) in developed economies are increasingly operating upstream and downstream activities in emerging markets. The particular institutional and market environment of these countries raises a number of issues, not only for MNCs but also for our way of thinking and theorizing about MNCs. Klaus Meyer, who is one of the most prolific scholars on MNC emerging market strategy, will offer his expert view on the importance of adapting strategies and theories to the particular local context of emerging markets.

15:40 – 16:10  /    Keynote 2 by Prof. Mary Yoko Brannen (INSEAD, Stockholm University, University of Victoria):

Recontextualization and Stretching the Frontiers of MNC Learning

Today’s multinationals are presented with challenges of knowledge sharing across distance and differentiated contexts. Drawing on the metanational model of MNC learning and her lengthy experience as a cross-cultural consultant to top MNCs, Professor Brannen will offer her view on why and how dynamic, multi-directional knowledge-sharing is key to realizing competitive advantage.  Professor Brannen will discuss how this aim requires new conceptualizations of the relationship between language and culture calling for new research questions, levels of analyses and methodologies

16:10 – 16:30  /    Alumni panel comment on keynotes

Alumni panel: Marie Gad (Senior Advisor, Dansk Industri), Martin Holm (Head of EMEA, Advanced Bionics) and Jacob Schou Meding (MD at Hewlett-Packard Denmark)

16:30 – 17:00  /    Plenum discussion

17:00 – 19:00  /    Reception with buffet, drinks, entertainment and The All Star Professor Band 

  

Member of BLC Connect yet? Join here to connect with other BLC faculty, alumni and Master students. 

The page was last edited by: Communications // 10/12/2012