Emotions, Advertising and Consumer Choice
Seminar arranged by Center for Marketing Communication and CBS Press.
Programme:
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Welcome speech: President Finn Junge-Jensen, CBS & Director Ole Wiberg, CBS Press
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Emotions in Marketing and Marketing Research
Eric du Plessis, CEO Milward Brown, South Africa. Author of the book “The Advertised Mind”. du Plessis is an international well-known business man and researcher. Especially he has been dealing with the analysis of emotions. He is visiting professor at CBS.
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Brand Equity and Emotions
Sverre Riis Christensen, Associate Director TNS Gallup, previously Senior Researcher with CMC
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Emotional Effects of Advertising
Flemming Hansen. Professor Ekon.dr., CMC, Department of Marketing, CBS
Registration deadline is September 12th at 12.00 AM. Send an e-mail to Majken L. Møller: mlm.marktg@cbs.dk stating your name, title and e-mail of all attendees.