Emotions, Advertising and Consumer Choice

Seminar arranged by Center for Marketing Communication and CBS Press

Wednesday, September 19, 2007 - 09:00 to 11:00

Seminar arranged by Center for Marketing Communication and CBS Press.

Programme:

  • Welcome speech: President Finn Junge-Jensen, CBS & Director Ole Wiberg, CBS Press

  • Emotions in Marketing and Marketing Research

    Eric du Plessis, CEO Milward Brown, South Africa. Author of the book “The Advertised Mind”. du Plessis is an international well-known business man and researcher. Especially he has been dealing with the analysis of emotions. He is visiting professor at CBS.

  • Brand Equity and Emotions

    Sverre Riis Christensen, Associate Director TNS Gallup, previously Senior Researcher with CMC

  • Emotional Effects of Advertising

    Flemming Hansen. Professor Ekon.dr., CMC, Department of Marketing, CBS

Registration deadline is September 12th at 12.00 AM. Send an e-mail to Majken L. Møller: mlm.marktg@cbs.dk stating your name, title and e-mail of all attendees.

The page was last edited by: Communications // 07/03/2007