Home sweet home: Social capital and location choice

INO Research Seminar by Olav Sorenson arranged by Department of Innovation and Organizational Economics.

Seminar by
Johann Füller, University of Innsbruck and HYVE AG.

Abstract:

This study investigates why creative consumers participate in virtual new product developments. Eighthundred twenty-five consumers that participated at least in one development project were surveyed. Intrinsic interest in innovation activities turned out to be the main driver. The results indicate that creative consumers are more motivated than less creative ones.

A paper is available from the author upon request.