Kevin Roberts the world-wide CEO of Saatchi & Saatchi

In our upcoming Executive Seminar Saatchi & Saatchi’s Worldwide CEO Kevin Roberts shares insights gained over his years of experience with the world’s largest retailers and brands

Monday, April 24, 2006 - 15:00 to 16:30

Kevin Roberts Event for current MBA's and Alumni

Saatchi & Saatchi's World-Wide CEO speaks for MBA's at CBS

Kevin Roberts is no ordinary CEO. He is a true visionary and has been involved on both sides of the table when it comes to branding. He has worked in executive positions for Mary Quant, Gillette, Procter & Gamble and Pepsi-Cola before joining Saatchi & Saatchi, whích he now leads as the world-wide CEO.

Kevin is a great presenter and speaker, and it is with great pleasure we have accepted Kevin's offer to come and speak to our MBA's and alumni at CBS.

Lovemarks

From Harley Davidson to iPod, from LEGO to Madonna. Lovemarks transcend brands. Lovemarks reach your heart as well as your

mind, creating an intimate, emotional connection that you just can’t live without. Ever.

Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence.

Lovemarks are a relationship, not a mere transaction. You don’t just buy Lovemarks, you embrace them passionately. That’s why you

never want to let go. Put simply, Lovemarks inspire ‘Loyalty Beyond Reason’.

The page was last edited by: Communications // 04/12/2006