Kevin Roberts the world-wide CEO of Saatchi & Saatchi
Kevin Roberts Event for current MBA's and Alumni
Saatchi & Saatchi's World-Wide CEO speaks for MBA's at CBS
Kevin Roberts is no ordinary CEO. He is a true visionary and has been involved on both sides of the table when it comes to branding. He has worked in executive positions for Mary Quant, Gillette, Procter & Gamble and Pepsi-Cola before joining Saatchi & Saatchi, whích he now leads as the world-wide CEO.
Kevin is a great presenter and speaker, and it is with great pleasure we have accepted Kevin's offer to come and speak to our MBA's and alumni at CBS.
Lovemarks
From Harley Davidson to iPod, from LEGO to Madonna. Lovemarks transcend brands. Lovemarks reach your heart as well as your
mind, creating an intimate, emotional connection that you just can’t live without. Ever.
Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence.
Lovemarks are a relationship, not a mere transaction. You don’t just buy Lovemarks, you embrace them passionately. That’s why you
never want to let go. Put simply, Lovemarks inspire ‘Loyalty Beyond Reason’.